In this Ellie On session, Ellie Copp explores how organisations should rethink their human and AI strategy as agentic technologies reshape delivery, productivity and customer experience. She discusses the fear many people still feel around AI — and why reframing it around value creation rather than cost is the key to transformation. Ellie outlines how Pracedo is leveraging Agentforce, where teams gain the most benefit from automation, and how AI can remove repetitive work so people can focus on meaningful, high-impact tasks. It’s a practical, honest look at what embracing AI really requires.
Key Takeaways
AI should be seen as an accelerator, not a threat, enabling teams to skip low-value work and get to the “good stuff” faster.
The biggest risk lies in resisting change, not in adopting AI. Every industry will be affected.
Understanding what motivates and frustrates teams is essential for designing AI strategies that genuinely uplift people.
Agentforce is driving rapid innovation, with Pracedo contributing directly through the Partner Advisory Board.
High-ROI use cases remove manual, repetitive work, freeing skilled people to focus on what they were hired to do.
AI-powered insights transform sales productivity, delivering account summaries and intelligence in seconds.
The best AI use cases replicate the information-gathering humans already do, but deliver it faster, cheaper and more consistently.
Why Partner with Pracedo?
Pracedo is an award-winning Summit (Platinum) Salesforce Consulting Partner that delivers innovative Salesforce implementations to forward-thinking customers.
With over a decade of experience focused on Salesforce, we work with our customers to unlock the platform’s power through tailored implementations that facilitate achieving business goals and ambitions. Our talented team of over 80 Salesforce professionals globally means that Pracedo offers a boutique consultancy experience, delivered locally to you, with the breadth and depth of knowledge earned from delivering over 1000 projects across our locations.
Pracedo specialises in Digital Transformation and Change Management. Implementations and customisations include: Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement, Salesforce Revenue Cloud, Salesforce Experience Cloud and Salesforce Nonprofit Cloud.
