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  • Marketing Cloud

    How Tech Firms Navigate the Complexities of Modern Sales

    In today's fast-paced, hyper-competitive business landscape, the sales function has evolved from a transactional role to a strategic one. Companies are grappling with increasingly complex sales cycles and customer retention. For software companies, these challenges are particularly acute.

  • Media Cloud

    iOS 18: A Huge Shift for Email Marketing

    Apple's anticipated iOS 18 update is poised to dramatically reshape the mobile landscape, not just for email but for all app interactions. Rumour has it that the inclusion of both AI-driven email summarisation directly on the phone's lock screen and a new "priority notifications" feature could fundamentally alter how users engage with their devices.

  • Media Cloud

    Can AI Save Customer Service?

    Customer service is in crisis. A recent study found that 60% of customers say they have switched companies due to poor service. Long wait times, impersonal interactions, and a general sense of dissatisfaction have become the norm for countless consumers. To back this up, 77% of consumers say inefficient customer experiences detract from their quality of life. As technology continues to advance at breakneck speed, customer expectations are soaring. But can artificial intelligence be the saviour of customer service?

  • Media Cloud

    Why Traditional Forecasting Fails Modern Manufacturing

    The manufacturing industry is in the midst of a perfect storm. Customer demands are evolving at breakneck speed, leaving traditional forecasting methods floundering in the wake of change. This reliance on outdated practices, heavily dependent on historical data and manual processes like spreadsheets, is proving inadequate. A telling statistic reveals this disconnect: only 57% of manufacturing salespeople are confident in their company's ability to adapt to a shifting market. This lack of confidence exposes the fundamental flaw – traditional forecasting is a playbook for a bygone era.

  • Media Cloud

    Can Salesforce Level the Attention Economy?

    The media landscape is undergoing a metamorphosis, unlike anything we've seen before. Attention spans are shrinking, audiences are fragmenting, and traditional revenue streams are drying up. Legacy systems are ill-equipped to handle this digital storm.

  • Marketing Cloud

    A Roadmap to Integrating Shopify and Salesforce

    The e-commerce landscape thrives on innovation. Platforms like Shopify empower businesses of all sizes to sell globally, reaching a vast audience with minimal technical barriers. Shopify boasts a robust in-house customer data management system, allowing you to track purchases, customer behaviour, and basic demographics. However, for businesses seeking to elevate their customer insights and streamline operations, integrating Shopify with an external CRM like Salesforce unlocks a new level of sophistication.

  • Marketing Cloud

    Cultivating Customer Loyalty in the Age of Hyper-Personalisation: The Salesforce Marketing Cloud Advantage

    Imagine walking into your favourite store, but instead of generic displays, everything is tailored to you. The salesperson greets you by name, remembers your recent purchases for your favourite sport (rock climbing!), and suggests a new climbing harness that perfectly complements your gear. This is the power of hyper-personalisation in the digital age, and it's revolutionising the way we shop online.

  • Marketing Cloud

    Why Shopify and Salesforce are the Perfect Match for Ecommerce

    In the fiercely competitive landscape of ecommerce, delivering an exceptional customer experience is no longer a luxury, it's the cornerstone of success. The difference between your Shopify store thriving or merely surviving hinges on creating a memorable journey that fosters brand loyalty and drives repeat business. This is where the strategic fusion of Shopify's robust ecommerce platform and Salesforce's industry-leading CRM (Customer Relationship Management) software emerges as a game-changer.

  • Marketing Cloud

    How Retailers Can Win with a Customer-Centric Approach

    Discover why price wars are a race to the bottom and how retailers who prioritise personalisation and seamless experiences always come out on top.

  • Marketing Cloud

    There’s Value in Personalisation Fails

    Discover how to leverage data responsibly to create a personalised customer experience that bridges the gap between customer desire and privacy concerns.

  • Sales Cloud

    Think You Know Revenue? Unveil the Hidden Weaknesses in Your Pipeline

    Discover how to unveil hidden weaknesses in your sales pipeline, leverage Salesforce's powerful analytics to gain insights, and cultivate a data-driven, revenue-centric culture for sustainable growth.

  • Sales Cloud

    What’s Next in AI-Driven Salesforce Sales Strategies in 2024?

    Integrating new technologies like AI and automated sales tools has fundamentally shifted how enterprise sales teams operate. No longer is it just about cold calls, basic CRMs, and relying on sheer effort. Now, sales professionals utilise hyper-targeted outreach, complex analytics, and personalised engagement powered by tech.

  • Sales Cloud

    Why Cross-Collaborative Marketing Drives Sales Performance

    Salesforce, a leading CRM provider, offers two robust solutions for businesses seeking to excel in cross-collaborative marketing: Salesforce Sales Cloud and Marketing Cloud. These platforms are designed to...

  • Marketing Cloud

    How To Elevate Your Customer Engagement With Marketing Cloud

    Salesforce Marketing Cloud Personalization is your key to designing and implementing real-time, personalised customer journeys with ease. All you need to bring to the table are your inputs and desired outcomes, and...

  • Marketing Cloud

    How is AI-Enhanced Marketing Cloud revolutionising PR?

    PR agencies have a crucial role in shaping a brand's image, managing its reputation, and effectively communicating with the public. With the rapid evolution of technology and media, the challenges faced by PR companies have multiplied. To tackle...

  • Media Cloud

    How to Enhance Your Audience’s Loyalty with Salesforce Media Cloud

    Personalisation is a great way to make your messages more relevant and compelling to your audience. By using your customers' information (such as name, city, etc.) or by creating custom segments based on their past behaviour, you can...

  • Media Cloud

    Why Are Programmatic Media Buyers Moving Towards Salesforce?

    Salesforce Media Cloud is a centralised platform that makes campaign management and optimisation become second nature. This ensures your message lands precisely where it matters most – in front of your ideal audience.

  • Media Cloud

    Cloud-Centric Strategies: Securing the Future of Your Media Supply Chain

    Salesforce Media Cloud empowers businesses to adapt, grow, and thrive in a rapidly changing media landscape. It's not just a solution; it's a...

  • CDP

    Adobe CDP vs. Salesforce Data Cloud: A Comparison of the Two Tools

    The rise of data platforms was inescapable, as their total addressable market is estimated to reach tens of billions of pounds. For those of us who have been closely tracking and actively shaping the ascension of...

  • Revenue Cloud

    Drive Growth With Data-Based Insights Using Salesforce CPQ and Billing

    Salesforce CPQ is a software solution provided by Salesforce that enables businesses to streamline and automate their quoting and pricing processes. It is designed to...

  • Revenue Cloud

    Increase Your Business Revenue At Speed with Salesforce CPQ

    Salesforce CPQ is a software solution provided by Salesforce that enables businesses to streamline and automate their quoting and pricing processes. It is designed to...

  • Revenue Cloud

    Scale Hotel Revenue With Salesforce Sales Cloud

    As a hotelier, you're constantly competing against other hotels for the attention of corporate clients, and the margins are often slim. So how can you use Salesforce to...

  • Sales Cloud

    Maximise Sales Pipeline Growth With Salesforce

    Automation is the key to unlocking maximum growth in the sales pipeline with Salesforce Sales Cloud. Leveraging its automation capabilities, businesses can reduce time wasted on...

  • Sales Cloud

    Get Real-Time Performance Insights With Salesforce Sales Cloud

    Salesforce Sales Cloud provides comprehensive tools and features to help organisations gain real-time insights into your sales activities. With the platform's reporting dashboards, your teams can...

  • Marketing Cloud

    5 Features Of Salesforce Marketing Cloud To Drive Fundraising Success

    Did you know that simply using your recipient’s name in an email can increase clicks and engagement by 270%? However, when surveyed globally, only four in ten donors, volunteers and beneficiaries claim to have received personalised...

  • Marketing Cloud

    How AI Can Drive Digital Marketing Campaigns In A Downturn

    AI has become increasingly crucial for digital marketing campaigns because it analyses vast amounts of data and generates actionable insights. Traditional marketing approaches often struggle to...

  • Marketing Cloud

    Why CMOs Drive Smarter Engagement With Salesforce Marketing Cloud Personalization

    Personalization is an AI-driven marketing automation platform to help businesses maximise customer engagement efforts. It includes features such as behavioural segmentation, targeting...

  • Marketing Cloud

    Marketo Engage vs Salesforce Marketing Cloud: Marketing Showdown

    Salesforce Marketing Cloud and Marketo Engage are cloud-based marketing automation platforms enabling businesses to streamline marketing campaigns and manage leads more efficiently. The platforms offer...

  • CDP

    CDP vs CRM: What’s the Difference?

    ne of the questions many of our customers at Pracedo ask is, 'what's the Difference between a CDP and a CRM'? While both systems deal with customer data, their approaches and goals differ. The overlap in...

  • Revenue Cloud

    Automate Your Invoicing Process With Salesforce Billing

    Salesforce Billing is the perfect tool for businesses looking to streamline their financial operations. With Salesforce Billing, you can manage all invoices and payments in one place, get paid faster, and avoid manual data entry errors. The various tools offered by Salesforce Billing...

  • Revenue Cloud

    Salesforce CPQ For SaaS: How To Maximise Revenue Growth

    One of the key benefits of Salesforce CPQ for SaaS companies is its ability to improve the accuracy of pricing and quotes. With Salesforce CPQ, SaaS companies can set up pricing rules, which ensure that all quotes and...

  • Sales Cloud

    Salesforce Revenue Intelligence: Advance Your Sales With Data

    Salesforce Revenue Intelligence provides you with data-driven, actionable insights that help promote the growth of your organisation. Not only does it help you understand how your sales and marketing teams are performing, but...

  • Revenue Cloud

    Maximise Your Business Partners’ Lifetime Value With Salesforce Revenue Cloud

    With Salesforce Revenue Cloud, you can view your business partner’s purchase histories, enhance transaction experiences and allow partners to contact your sales reps, all in one interface for a 360-degree view of your partners...

  • Sales Cloud

    What To Expect During A Salesforce Sales Cloud Implementation

    The first step in preparing for Salesforce Sales Cloud implementation is to consider the goals and objectives of the business. This should include short-term and long-term purposes, such as increasing sales efficiency and...

  • Sales Cloud

    Boost Your Sales With No Extra Headcount Using Sales Cloud

    Amid a recession, businesses must find ways to increase sales without hiring additional staff. Salesforce Sales Cloud is a customer relationship management (CRM) platform that can help businesses do that. With its ability...

  • Sales Cloud

    How Hospitality Businesses Can Boost Sales Productivity During A Downturn With Salesforce

    Salesforce allows hospitality businesses to boost productivity during a downturn by creating leaner and more efficient approaches to sales. In this article, we'll explore how Salesforce can help hospitality businesses...

  • Sales Cloud

    Best CRM For Tech: Salesforce Sales Cloud vs Microsoft Dynamics

    Salesforce Sales Cloud and Microsoft Dynamics 365 are both CRM applications that help businesses to streamline sales tasks and make the most out of their data. However, even though Salesforce Sales Cloud and Microsoft Dynamics 365 have the same core purpose...

  • Marketing Cloud

    Take Your Marketing Success To The Next Level With Salesforce Marketing Cloud

    Although having an in-depth comprehension of your customers is crucial for marketing success, more than 40% of marketers still don’t have unified marketing data at hand to analyse. Salesforce Marketing Cloud enables you to assign specific marketing tasks to different team members and gain intelligent insights about your customers’ behaviours with AI-driven analytics...

  • Marketing Cloud

    Streamline Your 2023 MarTech Stack With Salesforce

    Salesforce has an extensive suite of marketing automation tools that allow businesses of all sizes to quickly create and deploy powerful campaigns. With Salesforce, you can...

  • Marketing Cloud

    Optimise Your Customers’ Lifetime Value With Salesforce Journey Builder

    Since customer experience is the key driver for loyalty and retention, it’s ever more important to deliver a great brand experience for your customers. With Salesforce’s Journey Builder, you can automate your marketing efforts, drive cross-channel and personalised customer engagement, and gain valuable audience insights ...

  • Marketing Cloud

    The Recession Revolution: Marketing Automation & The People

    Marketing leaders need to put together a plan that shows how their team can help weather the storm by becoming leaner, meaner and more efficient to survive. This needs to happen all while navigating the existing global talent shortage...

  • Marketing Cloud

    Drive Personalised Donor-Centric Journeys With Salesforce In Uncertain Times

    Donors are a huge part of any nonprofit organisation, and it is crucial that you build strong, lasting relationships with them. By using Salesforce and Marketing Cloud to create Donor-Centric Journeys, you can...

  • Revenue Cloud

    Improve Your Cash Flow In 2023 With Salesforce

    Given that cash flow is the bedrock of any business, it's more important than ever to keep a close eye on your finances. But, all too often, do businesses only...

  • Revenue Cloud

    What Purchasing & Billing Solutions Are There In Salesforce?

    Salesforce has been answering many questions in this field for decades and has helped its customers to evolve the customer experience across the lead, billing and payments cycle. Their cloud-based CRM solution gives customers...

  • Sales Cloud

    Drive Sales Growth With Salesforce Sales Cloud

    Salesforce Sales Cloud gives you the tools you need to manage your sales team and grow your business. With features like lead management, opportunity tracking, and account management, you'll be able to...

  • Revenue Cloud

    What Is Salesforce CPQ?

    Salesforce CPQ is an excellent tool for sales teams to automate quoting processes and increase the speed at which quotes are created.

  • Marketing Cloud

    Salesforce Marketing Cloud Account Engagement (Pardot) vs Mailchimp

    Managing your marketing assets and efforts can be an overwhelming task as it requires many steps and great organisational skills. Mailchimp and Salesforce’s Marketing Cloud Account Engagement (formerly Pardot) are the most common platforms used to manage marketing automation. But...

  • Media Cloud

    How Salesforce Media Cloud is Changing The Game

    The Media industry is under pressure like never before to find new ways to monetise its content and services. Salesforce Media Cloud can help you to do this by...

  • Experience Cloud

    Build A Customer Self-Service Portal With Salesforce

    When combined with Salesforce Experience Cloud, Salesforce Service Cloud provides businesses with everything they need to create a self-service portal that is tailored to their specific needs.

  • Marketing Cloud

    Hyper-Personalise Messaging With Salesforce Marketing Cloud

    To hyper-personalise your messaging, you need to understand your customer's likes and preferences. This way, you can determine what type of messages they are most likely to engage with. One way to do this is to...

  • Marketing Cloud

    Salesforce vs HubSpot: CRM Showdown!

    Salesforce Marketing Cloud Account Engagement gives you insights into your site's performance in search results. With this data, you can adjust your SEO and content strategy to improve your ranking and...

  • Marketing Cloud

    Get Search Insights With Marketing Cloud Account Engagement

    Salesforce Marketing Cloud Account Engagement gives you insights into your site's performance in search results. With this data, you can adjust your SEO and content strategy to improve your ranking and...

  • Revenue Cloud

    Maximise B2B Sales With Salesforce Revenue Cloud

    Salesforce Revenue Cloud is the one-stop solution for all your business' B2B Sales needs. It gives you the ability to access multiple Salesforce tools under one platform, so you can focus on growing your revenue across all channels...

  • Marketing Cloud

    Build Better Customer Relationships With Marketing Cloud

    With its wide array of features Marketing Cloud allows you to manage your customer interactions in Salesforce across multiple channels — from email to social, media and mobile...

  • Marketing Cloud

    Salesforce Marketing Cloud (MC) vs MC Account Engagement (Pardot)

    Salesforce Marketing Cloud and Salesforce Marketing Cloud Account Engagement (formerly known as Pardot) are two marketing automation tools from Salesforce. Which is right for your organisation?

  • Experience Cloud

    Maximise Your Stakeholder Relationships With Experience Cloud

    Salesforce Experience Cloud helps businesses from all industries to build their own branded communities to deliver personalised experiences to their customers. Experience Cloud has most commonly been used in Retail, Health Care, Nonprofits...

  • Marketing Cloud

    Get More Sales-Ready Leads With Email Personalisation

    Emails with personalised subject lines are 22% more likely to be opened. Marketing Cloud makes it quick and easy for you to send targeted emails to nurture your leads to sales-ready.

  • Marketing Cloud

    What Is Salesforce Interaction Studio & How Does It Generate Revenue?

    Imagine how many sales you might make if you put potential customers on a tailored personal journey to encourage them to try your product or service...

  • Marketing Cloud

    Get More Sales-Ready Leads With Email Personalisation

    Emails with personalised subject lines are 22% more likely to be opened. Marketing Cloud makes it quick and easy for you to send targeted emails to nurture your leads to sales-ready.

  • Sales Cloud

    How Can I Customise Sales Cloud To My Business?

    Salesforce Sales Cloud customisation is important for businesses that want to get the most out of their CRM. By customising Salesforce, businesses can...

  • Experience Cloud

    Best Practices For Building Online Communities

    Higher visibility of your business is driven through an effective online community, and involvement of key stakeholders play an essential role towards growing brand awareness and customer base.

  • Salesforce Flows

    How Salesforce Flow Best Practices Can Increase Your ROI

    Learn How Salesforce Flows Can Simplify Complex Business Processes And Increase Your ROI...

  • PR

    Pracedo Promotes Ellie Copp To CRO

    Pracedo announced Ellie Copp as its new Chief Revenue Officer (CRO). Ellie joined Pracedo in 2019 and most recently held the position of Sales and Marketing Director. As CRO, she will continue to lead the commercial teams by overseeing all revenue-generating activities as Pracedo continues to grow.

  • Marketing Cloud

    How To Measure Marketing ROI With Salesforce

    Find out how Salesforce Marketing Cloud can help you measure your ROI. We’ll also discuss how you can get more out of your existing investments in marketing with the help of marketing campaigns and Marketing Cloud data.

  • PR

    Pracedo Announce New COO In Next Phase Of Growth

    Pracedo, a company that provides Salesforce consultancy and digital transformation to charities, NGOs, and enterprise customers, has announced Sarah Dallimore’s appointment as COO.

  • PR

    Pracedo Recognised In Salesforce Partner Innovation Awards

    Pracedo announced that it has been named a recipient of the Salesforce Partner Innovation Award in the Trailblazer category, showcasing leadership within the Salesforce ecosystem.

  • Revenue Cloud

    Launch Campaigns Faster with Salesforce CPQ & Billing | Webinar

    Pracedo hosted a webinar alongside Salesforce looking at how you can launch campaigns faster with Salesforce CPQ & Billing in the Media industry. The webinar features a look at the current state of the Media industry as we look towards the fourth industrial revolution, a live demo of how CPQ & Billing can work for […]

  • Marketing Cloud

    How to Build Interactive Emails in Marketing Cloud | Webinar

    Our Marketing Cloud team hosted a webinar with a focus on how to build interactive emails in Marketing Cloud, talking our attendees through the process. Earlier in 2020 Marketing Cloud released a new email block called the ‘Email Interactive Form’, which gave email recipients a new way of engaging with emails. The block allows users […]