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In today's fast-paced, hyper-competitive business landscape, the sales function has evolved from a transactional role to a strategic one. Companies are grappling with increasingly complex sales cycles and customer retention. For software companies, these challenges are particularly acute.
Apple's anticipated iOS 18 update is poised to dramatically reshape the mobile landscape, not just for email but for all app interactions. Rumour has it that the inclusion of both AI-driven email summarisation directly on the phone's lock screen and a new "priority notifications" feature could fundamentally alter how users engage with their devices.
Customer service is in crisis. A recent study found that 60% of customers say they have switched companies due to poor service. Long wait times, impersonal interactions, and a general sense of dissatisfaction have become the norm for countless consumers. To back this up, 77% of consumers say inefficient customer experiences detract from their quality of life. As technology continues to advance at breakneck speed, customer expectations are soaring. But can artificial intelligence be the saviour of customer service?
The manufacturing industry is in the midst of a perfect storm. Customer demands are evolving at breakneck speed, leaving traditional forecasting methods floundering in the wake of change. This reliance on outdated practices, heavily dependent on historical data and manual processes like spreadsheets, is proving inadequate. A telling statistic reveals this disconnect: only 57% of manufacturing salespeople are confident in their company's ability to adapt to a shifting market. This lack of confidence exposes the fundamental flaw – traditional forecasting is a playbook for a bygone era.
The media landscape is undergoing a metamorphosis, unlike anything we've seen before. Attention spans are shrinking, audiences are fragmenting, and traditional revenue streams are drying up. Legacy systems are ill-equipped to handle this digital storm.
The e-commerce landscape thrives on innovation. Platforms like Shopify empower businesses of all sizes to sell globally, reaching a vast audience with minimal technical barriers. Shopify boasts a robust in-house customer data management system, allowing you to track purchases, customer behaviour, and basic demographics. However, for businesses seeking to elevate their customer insights and streamline operations, integrating Shopify with an external CRM like Salesforce unlocks a new level of sophistication.
Imagine walking into your favourite store, but instead of generic displays, everything is tailored to you. The salesperson greets you by name, remembers your recent purchases for your favourite sport (rock climbing!), and suggests a new climbing harness that perfectly complements your gear. This is the power of hyper-personalisation in the digital age, and it's revolutionising the way we shop online.
In the fiercely competitive landscape of ecommerce, delivering an exceptional customer experience is no longer a luxury, it's the cornerstone of success. The difference between your Shopify store thriving or merely surviving hinges on creating a memorable journey that fosters brand loyalty and drives repeat business. This is where the strategic fusion of Shopify's robust ecommerce platform and Salesforce's industry-leading CRM (Customer Relationship Management) software emerges as a game-changer.
Discover why price wars are a race to the bottom and how retailers who prioritise personalisation and seamless experiences always come out on top.
Discover how to leverage data responsibly to create a personalised customer experience that bridges the gap between customer desire and privacy concerns.
Discover how to unveil hidden weaknesses in your sales pipeline, leverage Salesforce's powerful analytics to gain insights, and cultivate a data-driven, revenue-centric culture for sustainable growth.
Integrating new technologies like AI and automated sales tools has fundamentally shifted how enterprise sales teams operate. No longer is it just about cold calls, basic CRMs, and relying on sheer effort. Now, sales professionals utilise hyper-targeted outreach, complex analytics, and personalised engagement powered by tech.
Salesforce, a leading CRM provider, offers two robust solutions for businesses seeking to excel in cross-collaborative marketing: Salesforce Sales Cloud and Marketing Cloud. These platforms are designed to...
Salesforce Marketing Cloud Personalization is your key to designing and implementing real-time, personalised customer journeys with ease. All you need to bring to the table are your inputs and desired outcomes, and...
PR agencies have a crucial role in shaping a brand's image, managing its reputation, and effectively communicating with the public. With the rapid evolution of technology and media, the challenges faced by PR companies have multiplied. To tackle...
Personalisation is a great way to make your messages more relevant and compelling to your audience. By using your customers' information (such as name, city, etc.) or by creating custom segments based on their past behaviour, you can...
Salesforce Media Cloud is a centralised platform that makes campaign management and optimisation become second nature. This ensures your message lands precisely where it matters most – in front of your ideal audience.
Salesforce Media Cloud empowers businesses to adapt, grow, and thrive in a rapidly changing media landscape. It's not just a solution; it's a...
The rise of data platforms was inescapable, as their total addressable market is estimated to reach tens of billions of pounds. For those of us who have been closely tracking and actively shaping the ascension of...
Salesforce CPQ is a software solution provided by Salesforce that enables businesses to streamline and automate their quoting and pricing processes. It is designed to...
Salesforce CPQ is a software solution provided by Salesforce that enables businesses to streamline and automate their quoting and pricing processes. It is designed to...
As a hotelier, you're constantly competing against other hotels for the attention of corporate clients, and the margins are often slim. So how can you use Salesforce to...
Automation is the key to unlocking maximum growth in the sales pipeline with Salesforce Sales Cloud. Leveraging its automation capabilities, businesses can reduce time wasted on...
Salesforce Sales Cloud provides comprehensive tools and features to help organisations gain real-time insights into your sales activities. With the platform's reporting dashboards, your teams can...
Did you know that simply using your recipient’s name in an email can increase clicks and engagement by 270%? However, when surveyed globally, only four in ten donors, volunteers and beneficiaries claim to have received personalised...
AI has become increasingly crucial for digital marketing campaigns because it analyses vast amounts of data and generates actionable insights. Traditional marketing approaches often struggle to...
Personalization is an AI-driven marketing automation platform to help businesses maximise customer engagement efforts. It includes features such as behavioural segmentation, targeting...
Salesforce Marketing Cloud and Marketo Engage are cloud-based marketing automation platforms enabling businesses to streamline marketing campaigns and manage leads more efficiently. The platforms offer...
ne of the questions many of our customers at Pracedo ask is, 'what's the Difference between a CDP and a CRM'? While both systems deal with customer data, their approaches and goals differ. The overlap in...
Salesforce Billing is the perfect tool for businesses looking to streamline their financial operations. With Salesforce Billing, you can manage all invoices and payments in one place, get paid faster, and avoid manual data entry errors. The various tools offered by Salesforce Billing...
One of the key benefits of Salesforce CPQ for SaaS companies is its ability to improve the accuracy of pricing and quotes. With Salesforce CPQ, SaaS companies can set up pricing rules, which ensure that all quotes and...
Salesforce Revenue Intelligence provides you with data-driven, actionable insights that help promote the growth of your organisation. Not only does it help you understand how your sales and marketing teams are performing, but...
With Salesforce Revenue Cloud, you can view your business partner’s purchase histories, enhance transaction experiences and allow partners to contact your sales reps, all in one interface for a 360-degree view of your partners...
The first step in preparing for Salesforce Sales Cloud implementation is to consider the goals and objectives of the business. This should include short-term and long-term purposes, such as increasing sales efficiency and...
Amid a recession, businesses must find ways to increase sales without hiring additional staff. Salesforce Sales Cloud is a customer relationship management (CRM) platform that can help businesses do that. With its ability...
Salesforce allows hospitality businesses to boost productivity during a downturn by creating leaner and more efficient approaches to sales. In this article, we'll explore how Salesforce can help hospitality businesses...
Salesforce Sales Cloud and Microsoft Dynamics 365 are both CRM applications that help businesses to streamline sales tasks and make the most out of their data. However, even though Salesforce Sales Cloud and Microsoft Dynamics 365 have the same core purpose...
Although having an in-depth comprehension of your customers is crucial for marketing success, more than 40% of marketers still don’t have unified marketing data at hand to analyse. Salesforce Marketing Cloud enables you to assign specific marketing tasks to different team members and gain intelligent insights about your customers’ behaviours with AI-driven analytics...
Salesforce has an extensive suite of marketing automation tools that allow businesses of all sizes to quickly create and deploy powerful campaigns. With Salesforce, you can...
Since customer experience is the key driver for loyalty and retention, it’s ever more important to deliver a great brand experience for your customers. With Salesforce’s Journey Builder, you can automate your marketing efforts, drive cross-channel and personalised customer engagement, and gain valuable audience insights ...
Marketing leaders need to put together a plan that shows how their team can help weather the storm by becoming leaner, meaner and more efficient to survive. This needs to happen all while navigating the existing global talent shortage...
Donors are a huge part of any nonprofit organisation, and it is crucial that you build strong, lasting relationships with them. By using Salesforce and Marketing Cloud to create Donor-Centric Journeys, you can...
Given that cash flow is the bedrock of any business, it's more important than ever to keep a close eye on your finances. But, all too often, do businesses only...
Salesforce has been answering many questions in this field for decades and has helped its customers to evolve the customer experience across the lead, billing and payments cycle. Their cloud-based CRM solution gives customers...
Salesforce Sales Cloud gives you the tools you need to manage your sales team and grow your business. With features like lead management, opportunity tracking, and account management, you'll be able to...
Salesforce CPQ is an excellent tool for sales teams to automate quoting processes and increase the speed at which quotes are created.
Managing your marketing assets and efforts can be an overwhelming task as it requires many steps and great organisational skills. Mailchimp and Salesforce’s Marketing Cloud Account Engagement (formerly Pardot) are the most common platforms used to manage marketing automation. But...
The Media industry is under pressure like never before to find new ways to monetise its content and services. Salesforce Media Cloud can help you to do this by...
When combined with Salesforce Experience Cloud, Salesforce Service Cloud provides businesses with everything they need to create a self-service portal that is tailored to their specific needs.
To hyper-personalise your messaging, you need to understand your customer's likes and preferences. This way, you can determine what type of messages they are most likely to engage with. One way to do this is to...
Salesforce Marketing Cloud Account Engagement gives you insights into your site's performance in search results. With this data, you can adjust your SEO and content strategy to improve your ranking and...
Salesforce Marketing Cloud Account Engagement gives you insights into your site's performance in search results. With this data, you can adjust your SEO and content strategy to improve your ranking and...
Salesforce Revenue Cloud is the one-stop solution for all your business' B2B Sales needs. It gives you the ability to access multiple Salesforce tools under one platform, so you can focus on growing your revenue across all channels...
With its wide array of features Marketing Cloud allows you to manage your customer interactions in Salesforce across multiple channels — from email to social, media and mobile...
Salesforce Marketing Cloud and Salesforce Marketing Cloud Account Engagement (formerly known as Pardot) are two marketing automation tools from Salesforce. Which is right for your organisation?
Salesforce Experience Cloud helps businesses from all industries to build their own branded communities to deliver personalised experiences to their customers. Experience Cloud has most commonly been used in Retail, Health Care, Nonprofits...
Emails with personalised subject lines are 22% more likely to be opened. Marketing Cloud makes it quick and easy for you to send targeted emails to nurture your leads to sales-ready.
Imagine how many sales you might make if you put potential customers on a tailored personal journey to encourage them to try your product or service...
Emails with personalised subject lines are 22% more likely to be opened. Marketing Cloud makes it quick and easy for you to send targeted emails to nurture your leads to sales-ready.
Salesforce Sales Cloud customisation is important for businesses that want to get the most out of their CRM. By customising Salesforce, businesses can...
Higher visibility of your business is driven through an effective online community, and involvement of key stakeholders play an essential role towards growing brand awareness and customer base.
Learn How Salesforce Flows Can Simplify Complex Business Processes And Increase Your ROI...
Pracedo announced Ellie Copp as its new Chief Revenue Officer (CRO). Ellie joined Pracedo in 2019 and most recently held the position of Sales and Marketing Director. As CRO, she will continue to lead the commercial teams by overseeing all revenue-generating activities as Pracedo continues to grow.
Find out how Salesforce Marketing Cloud can help you measure your ROI. We’ll also discuss how you can get more out of your existing investments in marketing with the help of marketing campaigns and Marketing Cloud data.
Pracedo, a company that provides Salesforce consultancy and digital transformation to charities, NGOs, and enterprise customers, has announced Sarah Dallimore’s appointment as COO.
Pracedo announced that it has been named a recipient of the Salesforce Partner Innovation Award in the Trailblazer category, showcasing leadership within the Salesforce ecosystem.
Pracedo hosted a webinar alongside Salesforce looking at how you can launch campaigns faster with Salesforce CPQ & Billing in the Media industry. The webinar features a look at the current state of the Media industry as we look towards the fourth industrial revolution, a live demo of how CPQ & Billing can work for […]
Our Marketing Cloud team hosted a webinar with a focus on how to build interactive emails in Marketing Cloud, talking our attendees through the process. Earlier in 2020 Marketing Cloud released a new email block called the ‘Email Interactive Form’, which gave email recipients a new way of engaging with emails. The block allows users […]
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Our recent acquisition by Collabera Digital, marked a significant milestone in our journey of growth and innovation. This exciting new chapter promises to propel us forward in our mission to redefine excellence in the industry globally across the EMEA and APAC regions.
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