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In this episode of Ellie On, the conversation explores how Salesforce’s rapid, continuous innovation is reshaping the way businesses operate. With AI now embedded across the platform — securely leveraging CRM and external data — Salesforce is empowering both customer-facing and internal agents to work faster, smarter and with greater impact. The focus is clear: let AI accelerate the heavy lifting, so people can focus on what they do best and deliver value at speed.
Key Takeaways
- Salesforce’s constant release cycle means every product is evolving with new AI capabilities that significantly enhance agent performance.
- AI is integrated directly into CRM data and connected external sources, ensuring secure, controlled and responsible use of information.
- The platform’s AI features are designed to be accessible and non-intimidating, giving customers full confidence and visibility over how their data is used.
- Salesforce’s investment in agent force technology ensures instant access to AI that speeds up work, boosts productivity and shortens time to value.
- AI-powered assistance helps agents become more efficient and effective across roles, improving outcomes for both customers and internal teams.
Why Partner with Pracedo?
Pracedo is an award-winning Summit (Platinum) Salesforce Consulting Partner that delivers innovative Salesforce implementations to forward-thinking customers.
With over a decade of experience focused on Salesforce, we work with our customers to unlock the platform’s power through tailored implementations that facilitate achieving business goals and ambitions. Our talented team of over 80 Salesforce professionals globally means that Pracedo offers a boutique consultancy experience, delivered locally to you, with the breadth and depth of knowledge earned from delivering over 1000 projects across our locations.
Pracedo specialises in Digital Transformation and Change Management. Implementations and customisations include: Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement, Salesforce Revenue Cloud, Salesforce Experience Cloud and Salesforce Nonprofit Cloud.
