In This Article
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In this edition of Ellie On, Ellie Copp explores how the role of the CRO has evolved — and why modern sales leadership now hinges on data, AI fluency and a seamless end-to-end customer journey. With marketing, alliances, sales and customer success under a single strategic remit, Ellie explains how technology has dissolved old departmental silos and reshaped what revenue leadership requires. She shares the shifts CROs must make to stay ahead: from remapping the customer journey to preparing for leaner, AI-enabled teams and ensuring every decision is powered by accurate, connected data.
Key Takeaways
The CRO role is expanding, bringing marketing, sales, alliances and customer success into one unified function.
Technology has reshaped the C-suite, making AI literacy and data proficiency essential for revenue leaders.
Predictive analytics and data confidence are non-negotiable, informing strategy, forecasting and customer experience.
Teams will stay lean, so CROs must harness AI to increase productivity rather than headcount.
Remapping the customer journey is critical, as behaviour shifts rapidly across months, not years.
Partnerships and alliances amplify growth, helping organisations expand offerings and enter new markets.
AI-driven insight will define competitive advantage, enabling faster decisions and more personalised engagement.
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