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In this episode of Ellie On, Ellie Copp reflects on what truly holds the Salesforce ecosystem together and why partnership is, at its core, a human endeavour. With more than 3,000 companies building on the Salesforce platform and countless technology alliances shaping customer success, the ecosystem is vast. But for Ellie, its strength isn’t just in scale. It’s in relationships: the trust built between customers, ISVs, Salesforce teams, and the wider Ascendion family. This episode explores how these partnerships create real impact, why they remain irreplaceably human, and how Pracedo is expanding its ability to deliver complete, end-to-end solutions through deep collaboration.
Key Takeaways
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Partnership is fundamentally human — built not on transactions, but on trust, empathy and long-term collaboration.
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Salesforce’s ecosystem thrives because of strong relationships, with more than 3,000 ISVs and strategic alliances shaping customer success.
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Pracedo’s customer approach is partnership-first, staying engaged long after delivery to ensure continuous growth and platform adoption.
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Deep collaboration with Salesforce teams is invaluable, combining Pracedo’s solution expertise with Salesforce’s unmatched product knowledge.
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Ascendion strengthens Pracedo’s ecosystem position, offering a multi-brand, wall-to-wall capability across design, engineering, data, and AI.
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New additions like UX Reactor expand what Pracedo can deliver, especially in experience design and user-centric transformation.
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Ecosystem strength enables end-to-end service, giving customers a single strategic partner backed by niche, best-in-class capabilities.
Why Partner with Pracedo?
Pracedo is an award-winning Summit (Platinum) Salesforce Consulting Partner that delivers innovative Salesforce implementations to forward-thinking customers.
With over a decade of experience focused on Salesforce, we work with our customers to unlock the platform’s power through tailored implementations that facilitate achieving business goals and ambitions. Our talented team of over 80 Salesforce professionals globally means that Pracedo offers a boutique consultancy experience, delivered locally to you, with the breadth and depth of knowledge earned from delivering over 1000 projects across our locations.
Pracedo specialises in Digital Transformation and Change Management. Implementations and customisations include: Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement, Salesforce Revenue Cloud, Salesforce Experience Cloud and Salesforce Nonprofit Cloud.
