In 2025, digital portals are no longer optional — they’re essential. But a great portal isn’t just about aesthetics or a flashy interface. Modern portals need to deliver real-time data, secure access, and an intuitive user experience, all while supporting the speed and scale of your business.
Salesforce Experience Cloud provides the tools to make this possible, enabling organisations to build portals that are both functional and engaging.
Key Elements of a Successful Digital Portal
1. Real-Time Data Access
Users expect information when they need it, not hours later. Modern portals must connect seamlessly to backend systems, CRM, or third-party platforms, delivering live insights and updates.
Experience Cloud integrates directly with Salesforce and external systems, ensuring every interaction is informed by accurate, up-to-date information.
2. Secure and Role-Based Access
Portals often serve a mix of internal users, customers, and partners — each requiring different access levels.
Experience Cloud allows organisations to define roles, permissions, and secure authentication protocols, giving users access to exactly what they need while protecting sensitive information.
3. Intuitive and Personalised UX
A portal’s success hinges on user experience. Simple navigation, personalised dashboards, and context-aware content ensure users can find what they need quickly and efficiently.
Experience Cloud supports dynamic, personalised layouts and branded experiences, making it easy to deliver portals tailored to specific user segments.
4. Seamless Multi-Device Experience
Users access portals across desktop, tablet, and mobile devices. A successful portal must provide a consistent experience regardless of device.
Experience Cloud portals are responsive by default, ensuring functionality and usability across all platforms without extra development effort.
5. Speed and Agility
The business landscape evolves rapidly. Your portal must be able to adapt quickly to new processes, services, or integrations.
Experience Cloud’s low-code development capabilities allow teams to launch, modify, and scale portals efficiently, reducing time-to-market and ongoing maintenance costs.
Why Salesforce Experience Cloud Works
Experience Cloud combines robust data integration, security, and low-code design tools, allowing organisations to deliver portals that are:
- Functional — connecting to CRM and external systems for live data
- Secure — managing user roles and access efficiently
- Engaging — delivering personalised and intuitive UX
- Responsive — working across devices and platforms
- Agile — easy to update, extend, and scale
When implemented correctly, a portal built on Experience Cloud becomes a strategic tool that strengthens customer and partner relationships, improves operational efficiency, and drives engagement.
Building Portals That Make a Difference
Creating a portal that works isn’t about following a template — it’s about aligning technology with user needs and business goals.
At Pracedo, we help organisations design, implement, and optimise Salesforce Experience Cloud portals that deliver real results. From integration strategy to user experience design, we ensure your portal delights users and scales with your business.
Explore our Experience Cloud solutions and portal services
Why Partner with Pracedo?
Pracedo is an award-winning Summit (Platinum) Salesforce Consulting Partner that delivers innovative Salesforce implementations to forward-thinking customers.
With over a decade of experience focused on Salesforce, we work with our customers to unlock the platform’s power through tailored implementations that facilitate achieving business goals and ambitions. Our talented team of over 80 Salesforce professionals globally means that Pracedo offers a boutique consultancy experience, delivered locally to you, with the breadth and depth of knowledge earned from delivering over 1000 projects across our locations.
Pracedo specialises in Digital Transformation and Change Management. Implementations and customisations include: Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement, Salesforce Revenue Cloud, Salesforce Experience Cloud and Salesforce Nonprofit Cloud.
