Ideas & Insights
On 1 May 2025, Pracedo brought together 10 senior leaders from the recruitment industry for an exclusive executive dinner to
Artificial Intelligence has long been associated with automation and efficiency, but in the world of recruitment, its true value lies
Marketing Cloud Next is Salesforce’s next-generation marketing platform, designed to revolutionise the way brands connect with their customers. Announced as the flagship of Salesforce’s new “agentic marketing” vision, this platform leverages artificial intelligence to proactively anticipate customer needs, streamline operations, and boost engagement levels through personalised interactions at every digital touchpoint.
Data Cloud is your activation layer within Salesforce. It connects all your customer data—structured or unstructured, wherever it lives—and makes it instantly usable in Sales, Service, and Marketing.
As the summer months approach, many businesses begin to feel the ripple effect of annual leave. With more team members taking well-deserved breaks, workloads can shift, delays creep in, and productivity may quietly taper off.
Implementing Salesforce Revenue Cloud Advanced (RCA) can be transformative — but only when executed with clarity, collaboration, and a well-defined strategy. At Pracedo, we’ve seen that success hinges on aligning business goals with technical delivery while ensuring tight coordination across teams.
Here’s our proven framework for driving measurable outcomes from your RCA implementation.
In an industry where speed, precision, and personalisation are key, recruitment firms are increasingly turning to AI to gain a competitive edge. Enter Agentic AI—an advanced form of artificial intelligence that doesn’t just automate processes but actively collaborates with human recruiters to drive better hiring outcomes.
By outsourcing the administration, optimisation, and continuous innovation of your Salesforce environments, your business can achieve greater efficiency, scalability, and cost savings. In this blog, we explore the key benefits of Managed Services and why they are essential for maximising the return on investment (ROI) in Salesforce.
Salesforce’s Agentforce is an AI-driven platform designed to create and manage autonomous agents that enhance business operations across various industries, including media. Competition in the media industry for ad spend and consumer attention is dramatically increasing, putting significant pressure on organisations to both scale and enhance personalisation. By leveraging Agentforce, media companies can streamline workflows, improve customer engagement, and achieve significant time and cost savings.
The telecom industry is undergoing significant change with consolidation and increasing pressure to innovate, reduce costs, and deliver exceptional customer experiences. To stay competitive, forward-thinking companies are adopting advanced technologies like Salesforce’s AI-powered Agentforce.
Sales teams today face increasing pressure to drive revenue while managing complex customer interactions across multiple channels. Salesforce Agentforce is transforming the way sales teams operate by combining AI, data, and automation to enhance productivity, improve decision-making, and streamline processes. Here’s how Agentforce plays a pivotal role in empowering sales teams both internally and externally.
