

On 1 May 2025, Pracedo brought together 10 senior leaders from the recruitment industry for an exclusive executive dinner to

Artificial Intelligence has long been associated with automation and efficiency, but in the world of recruitment, its true value lies

This self-assessment checklist will help you evaluate your current state and identify focus areas for a successful MuleSoft implementation.

In this insightful Q&A, Bailey Green sits down with Dev Sharma, Principal AI Solution Engineer at Salesforce, to explore what’s actually working with AI agents today — and what’s right around the corner.

In 2025, digital portals are no longer optional — they’re essential. But a great portal isn’t just about aesthetics or a flashy interface. Modern portals need to deliver real-time data, secure access, and an intuitive user experience, all while supporting the speed and scale of your business.
Salesforce Experience Cloud provides the tools to make this possible, enabling organisations to build portals that are both functional and engaging.

Marketing Cloud Next is Salesforce’s next-generation marketing platform, designed to revolutionise the way brands connect with their customers. Announced as the flagship of Salesforce’s new “agentic marketing” vision, this platform leverages artificial intelligence to proactively anticipate customer needs, streamline operations, and boost engagement levels through personalised interactions at every digital touchpoint.

In an industry where speed, precision, and personalisation are key, recruitment firms are increasingly turning to AI to gain a competitive edge. Enter Agentic AI—an advanced form of artificial intelligence that doesn’t just automate processes but actively collaborates with human recruiters to drive better hiring outcomes.

By outsourcing the administration, optimisation, and continuous innovation of your Salesforce environments, your business can achieve greater efficiency, scalability, and cost savings. In this blog, we explore the key benefits of Managed Services and why they are essential for maximising the return on investment (ROI) in Salesforce.

Salesforce’s Agentforce is an AI-driven platform designed to create and manage autonomous agents that enhance business operations across various industries, including media. Competition in the media industry for ad spend and consumer attention is dramatically increasing, putting significant pressure on organisations to both scale and enhance personalisation. By leveraging Agentforce, media companies can streamline workflows, improve customer engagement, and achieve significant time and cost savings.

The telecom industry is undergoing significant change with consolidation and increasing pressure to innovate, reduce costs, and deliver exceptional customer experiences. To stay competitive, forward-thinking companies are adopting advanced technologies like Salesforce’s AI-powered Agentforce.

Sales teams today face increasing pressure to drive revenue while managing complex customer interactions across multiple channels. Salesforce Agentforce is transforming the way sales teams operate by combining AI, data, and automation to enhance productivity, improve decision-making, and streamline processes. Here’s how Agentforce plays a pivotal role in empowering sales teams both internally and externally.



