Ideas & Insights
On 1 May 2025, Pracedo brought together 10 senior leaders from the recruitment industry for an exclusive executive dinner to
Artificial Intelligence has long been associated with automation and efficiency, but in the world of recruitment, its true value lies
As a Salesforce implementation partner, Pracedo has deep expertise in Revenue Cloud projects. We help organisations:
Design scalable Revenue Cloud architectures that support future growth
Create streamlined processes that accelerate sales and finance alignment
Unlock insights with reporting and analytics
Enable sales and finance teams with best practice training and change adoption
Our proven methodology ensures that Revenue Cloud projects deliver impact fast — whether you’re starting small with Revenue Cloud or implementing full quote-to-cash transformation.
As AI becomes deeply embedded in Salesforce products through Agentforce and Einstein 1, the conversation is shifting. It’s no longer just about what AI can do—it’s about how responsibly it can be used.
If you’re serious about implementing AI in Salesforce, two things are critical to long-term success:
– The quality of your prompts, and
– The governance structures behind your AI deployment.
Businesses are embracing AI to boost productivity, increase efficiency, and stay competitive. But amid the excitement of automation, one truth remains clear: AI isn’t a replacement for humans—it’s a force multiplier. Within the Salesforce ecosystem, the most powerful outcomes are achieved when AI and human intelligence work in tandem.
Marketing Cloud Next is Salesforce’s next-generation marketing platform, designed to revolutionise the way brands connect with their customers. Announced as the flagship of Salesforce’s new “agentic marketing” vision, this platform leverages artificial intelligence to proactively anticipate customer needs, streamline operations, and boost engagement levels through personalised interactions at every digital touchpoint.
In an industry where speed, precision, and personalisation are key, recruitment firms are increasingly turning to AI to gain a competitive edge. Enter Agentic AI—an advanced form of artificial intelligence that doesn’t just automate processes but actively collaborates with human recruiters to drive better hiring outcomes.
By outsourcing the administration, optimisation, and continuous innovation of your Salesforce environments, your business can achieve greater efficiency, scalability, and cost savings. In this blog, we explore the key benefits of Managed Services and why they are essential for maximising the return on investment (ROI) in Salesforce.
Salesforce’s Agentforce is an AI-driven platform designed to create and manage autonomous agents that enhance business operations across various industries, including media. Competition in the media industry for ad spend and consumer attention is dramatically increasing, putting significant pressure on organisations to both scale and enhance personalisation. By leveraging Agentforce, media companies can streamline workflows, improve customer engagement, and achieve significant time and cost savings.
The telecom industry is undergoing significant change with consolidation and increasing pressure to innovate, reduce costs, and deliver exceptional customer experiences. To stay competitive, forward-thinking companies are adopting advanced technologies like Salesforce’s AI-powered Agentforce.
Sales teams today face increasing pressure to drive revenue while managing complex customer interactions across multiple channels. Salesforce Agentforce is transforming the way sales teams operate by combining AI, data, and automation to enhance productivity, improve decision-making, and streamline processes. Here’s how Agentforce plays a pivotal role in empowering sales teams both internally and externally.
