In this episode of Ellie On, Ellie Copp reflects on how Pracedo’s mission — and the Salesforce ecosystem around it — is being reshaped by the rise of AI and agentic delivery. Drawing on more than a decade of industry transformation, Ellie explains why traditional SI models are no longer fit for purpose, how AI agents are accelerating delivery in ways once thought impossible, and how Pracedo’s partnership with Ascendion is opening the door to new capabilities, technologies and ways of working.
Key Takeaways
The Salesforce ecosystem is entering a new era, where static, time-and-materials delivery models give way to outcome-based, AI-accelerated services.
Pracedo’s focus on core industries is enabling deeper expertise, future-proof solutions and more scalable use of the full Salesforce platform.
Agentic delivery is reshaping how projects are delivered, with AI agents taking on repetitive heavy-lifting so consultants can focus on higher-value work.
Ascendion’s technology — including its proprietary AVA platform — expands what’s possible, giving Pracedo access to broader engineering talent, cloud capability and advanced AI tools.
The role of the SI is evolving fast, and organisations that adapt now will be positioned to deliver faster, more secure and more successful customer outcomes.
This shift isn’t about replacing people, but empowering them — giving teams space to innovate, grow and focus on what they do best.
Why Partner with Pracedo?
Pracedo is an award-winning Summit (Platinum) Salesforce Consulting Partner that delivers innovative Salesforce implementations to forward-thinking customers.
With over a decade of experience focused on Salesforce, we work with our customers to unlock the platform’s power through tailored implementations that facilitate achieving business goals and ambitions. Our talented team of over 80 Salesforce professionals globally means that Pracedo offers a boutique consultancy experience, delivered locally to you, with the breadth and depth of knowledge earned from delivering over 1000 projects across our locations.
Pracedo specialises in Digital Transformation and Change Management. Implementations and customisations include: Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement, Salesforce Revenue Cloud, Salesforce Experience Cloud and Salesforce Nonprofit Cloud.
