Phil Joined Pracedo in June 2023 as Chief Operating Officer with 17 years experience in the ecosystem running his own partner consultancy. In his past, Phil has run many global rollouts with blue-chip international organisations with a focus on increasing ROI through high adoption at launch.

AI Agents Are Here: Voice, Robotics & What’s Next
Marketing Cloud Next is Salesforce’s next-generation marketing platform, designed to revolutionise the way brands connect with their customers. Announced as the flagship of Salesforce’s new “agentic marketing” vision, this platform leverages artificial intelligence to proactively anticipate customer needs, streamline operations, and boost engagement levels through personalised interactions at every digital touchpoint.