Meet Our Team

Dave Chapman

Global Sales Director & Revenue Cloud Practice Director

Experience & Interests

With over 15 years of seasoned expertise in the technology sector, Dave has navigated the complex terrains of both hardware and software solutions, leaving a significant mark in the industry. His journey is distinguished by roles at some of the most prestigious global corporations, including Salesforce, where he has not only refined his technical acumen but also emerged as an expert in solution finding.

As a Practice Director at Pracedo, Dave is at the forefront of aiding in the success of digital transformation, employing innovative solutions that spearhead growth and efficiency. His background in consultative sales enriches his approach, allowing him to understand and address the nuanced needs of businesses embarking on their digital transformation journeys. Dave’s role is instrumental in guiding companies through the evolving digital landscape, ensuring they leverage the right technologies to achieve their objectives and stay ahead in their respective fields.

When Dave steps away from work, his world revolves around sports and outdoor activities, with rugby holding the top spot in his heart. However, thanks to Netflix, F1 racing has quickly escalated into another of his passions. As a devoted father of two, Dave cherishes every moment spent with his family and his Golden Retriever. Despite his packed schedule, he always manages to find time for a BBQ, proving that where there’s a will, there’s a way.

Industry Expertise

Product Specialisms

View my Salesforce certificates

The Modern Revenue Leader’s Guide to Revenue Cloud

As a Salesforce implementation partner, Pracedo has deep expertise in Revenue Cloud projects. We help organisations:
Design scalable Revenue Cloud architectures that support future growth
Create streamlined processes that accelerate sales and finance alignment
Unlock insights with reporting and analytics
Enable sales and finance teams with best practice training and change adoption

Our proven methodology ensures that Revenue Cloud projects deliver impact fast — whether you’re starting small with Revenue Cloud or implementing full quote-to-cash transformation.

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Prompt Engineering and Governance: The Backbone of Trusted Salesforce AI

As AI becomes deeply embedded in Salesforce products through Agentforce and Einstein 1, the conversation is shifting. It’s no longer just about what AI can do—it’s about how responsibly it can be used.
If you’re serious about implementing AI in Salesforce, two things are critical to long-term success:
– The quality of your prompts, and
– The governance structures behind your AI deployment.

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AI + Humans: The Synergy Powering Salesforce CRM

AI + Humans: The Synergy Powering Salesforce CRM

Businesses are embracing AI to boost productivity, increase efficiency, and stay competitive. But amid the excitement of automation, one truth remains clear: AI isn’t a replacement for humans—it’s a force multiplier. Within the Salesforce ecosystem, the most powerful outcomes are achieved when AI and human intelligence work in tandem.

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