The ROI of Overcoming Data Challenges in the High Tech Industry

Investing in AI pays off, even for businesses starting with imperfect data. Consider these statistics:

-AI adoption improves customer retention by 25% on average, as reported by McKinsey

-Salesforce research reveals that companies using AI-driven tools see a 38% increase in sales productivity and a 20% reduction in operational costs

-Businesses that improve their data quality see a 15% boost in profitability, according to the Harvard Business Review

With tools like Agentforce, these benefits are achievable even without an overhaul of your current data systems.

Building Confidence in Your Data and AI Readiness

High-tech businesses often face challenges around data fragmentation and quality, but a structured approach can overcome these obstacles. By starting small and leveraging Salesforce’s robust platform, businesses can address their data concerns and build trust in their AI readiness.

1. Start Small with Salesforce Agentforce

Deploy AI in a limited capacity to build momentum. For instance, use Agentforce to automate responses to common customer inquiries based on existing datasets, such as email logs or frequently asked questions. This allows you to experiment with AI without requiring an overhaul of your data systems.

To further enhance this experimentation phase, Salesforce’s Data Cloud can unlock the potential of your internal data by connecting it to external sources. Key features include:

Data Harmonisation: Standardises and deduplicates customer records from multiple sources, providing your AI with enriched data.
Identity Resolution: Uses AI to match and merge fragmented customer identities across platforms, creating a unified view of your customers and allowing for more impactful PoCs.
Governance and Compliance: Ensures that all data usage adheres to privacy regulations such as GDPR and CCPA, providing trust in AI-driven processes.

This creates a foundation for reliable, scalable AI experimentation.

2. Invest in Data Accessibility

Centralising your data is a critical step to achieving AI readiness. Using Salesforce CRM, you can integrate and streamline data from various silos, ensuring it’s easy to retrieve and analyse. This step alone can significantly enhance AI outcomes by providing a holistic view of customer and operational data.

3. Automate Data Cleansing

Salesforce Einstein offers tools to identify and fix data inconsistencies automatically. This eliminates manual effort and ensures that the data feeding your AI systems is clean, accurate, and actionable. Combining Einstein with Data Cloud’s harmonisation and identity resolution capabilities amplifies this effect, enabling smarter AI insights.

4. Measure Incremental Success

Building confidence in AI requires demonstrating its value over time. Track small but measurable improvements in efficiency, customer engagement, or predictive accuracy. Even incremental gains can reinforce the importance of AI investments and motivate stakeholders to expand its use.

By addressing common data challenges with tools like Agentforce and Salesforce Data Cloud, high-tech businesses can experiment confidently, knowing their data is accurate, compliant, and actionable. This approach not only sets the stage for AI success but also creates a roadmap for scaling AI initiatives across the organisation.

Embrace the Power of AI with Agentforce

The data-driven future isn’t a distant reality—it’s here, and tools like Salesforce Agentforce make it accessible. By focusing on leveraging existing resources and taking incremental steps toward data quality improvement, high-tech businesses can unlock the full potential of AI without waiting for a perfect dataset.

Pracedo specialises in helping companies navigate these challenges, turning perceived obstacles into competitive advantages. Ready to see how Agentforce can transform your business? Let’s start the conversation today.

At Pracedo, we’re not just Salesforce Consultants. We’re the driving force behind innovation, change, and visionary solutions dedicated to boosting revenue. Our mission is to redefine the customer journey by simplifying processes and helping people to work smarter, not harder. Our purpose is to create a lasting impact on people, organisations, and communities, all powered by the capabilities of Salesforce.

Our holding company, Ascendion is a global, leading provider of AI-first software engineering services, delivering transformative solutions across North America, APAC, and Europe. Headquartered in New Jersey, Ascendion combines technology and talent to deliver technical debt relief, improve engineering productivity solutions, and accelerate time to value, driving clients’ digital journeys with efficiency and velocity. Guided by “Engineering to the power of AI” [Engineering ^AI] methodology, Ascendion integrates AI into software engineering, enterprise operations, and talent orchestration, to address critical challenges of trust, speed, and capital.

Tags: Salesforce, CRM, Salesforce Integration, AI, Agentforce, High Tech

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