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How to audit Salesforce Marketing Cloud Account Engagement

How to audit Salesforce Marketing Cloud Account Engagement

In today’s fast-paced digital landscape, optimising your technology stack is crucial for business success. Just as regular spring cleaning refreshes your home, a thorough audit of your Salesforce Marketing Cloud Account Engagement (formerly Pardot) platform can unlock hidden potential and drive better results.

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How to audit Salesforce Marketing Cloud Account Engagement

How to audit Salesforce Marketing Cloud Account Engagement

In today’s fast-paced digital landscape, optimising your technology stack is crucial for business success. Just as regular spring cleaning refreshes your home, a thorough audit of your Salesforce Marketing Cloud Account Engagement (formerly Pardot) platform can unlock hidden potential and drive better results.

How Tech Firms Navigate the Complexities of Modern Sales

How Tech Firms Navigate the Complexities of Modern Sales

In today’s fast-paced, hyper-competitive business landscape, the sales function has evolved from a transactional role to a strategic one. Companies are grappling with increasingly complex sales cycles and customer retention. For software companies, these challenges are particularly acute.

IOS 18 EMAIL PIC salesforce consulting paertner

iOS 18: A Huge Shift for Email Marketing

Apple’s anticipated iOS 18 update is poised to dramatically reshape the mobile landscape, not just for email but for all app interactions. Rumour has it that the inclusion of both AI-driven email summarisation directly on the phone’s lock screen and a new “priority notifications” feature could fundamentally alter how users engage with their devices.

Can AI Save Customer Service?

Customer service is in crisis. A recent study found that 60% of customers say they have switched companies due to poor service. Long wait times, impersonal interactions, and a general sense of dissatisfaction have become the norm for countless consumers. To back this up, 77% of consumers say inefficient customer experiences detract from their quality of life. As technology continues to advance at breakneck speed, customer expectations are soaring. But can artificial intelligence be the saviour of customer service?