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In difficult economic times, nonprofit organisations must be especially vigilant to maintain their funding levels. One way to do this is through recurring donation software, such as Salesforce Nonprofit Success Pack (NPSP). This software can help you streamline your donation process and make it easier for donors to give money on a regular basis.
In this article, we will discuss the benefits of recurring donations software and how Salesforce can help your nonprofit organisation thrive during these difficult times.
The Challenge for nonprofits during times of hardship
Non-profit organisations face several challenges during times of hardship. One of the most pressing issues is maintaining or increasing their funding levels. This can be difficult in tough economic times, as potential donors may have less money to give away.
- In the 2008 financial crisis, charities in the UK saw an 11% decrease in the total value of donations as people donated in smaller sums and with less frequency.
Non-profits also need to be especially vigilant in order to keep up with the competition, as other charities may be able to offer more rewards, such as regular updates or branded merchandise. Non-profits also have to remember that during economic hardships, like recessions, the need for their services and support can drastically increase as the need for their support does not go away.
There is an expectation for non-profit organisations to provide their critical services and support during hard times but on a decreased budget than in previous years. As the cost of living rises to try and combat the worsening recession, it can negatively impact non-profit events, which are a vital fundraising tactic for many non-profits. As the cost of venue hire, branded merchandise and travel expenses become inaccessible, this can significantly negatively impact fundraising review.
How Can Recurring Donations Help?
Recurring donations are a vital source of funding for non-profit organisations throughout the year but even more so during recessions or times when traditional fundraising methods are limited. On average, a donor who sets up recurring donations gives 42% more per year than a donor who gives a one-time gift.
With such a difference between one-off and recurring donations as well as the looming recession, recurring donations will become even more integral to the survival of organisations. Luckily, Salesforce NPSP has a solution to help you survive the recession and build for the future.
Tend the garden today and see the impact tomorrow!
The power of recurring donations on salesforce lies within an organisation’s ability to forecast fundraising trends to plan for the future.
Kristin Schutz, Customer Success Manager at Pracedo 
Salesforce Nonprofit Success Pack (NPSP) is your solution
Salesforce Nonprofit Success Pack simplifies the donor journey, making it easier for them to set up recurring payments and donate. It also gives you control over your donation process with automated reminders and thank-you notes, allowing you to track donations more efficiently. Additionally, Salesforce Nonprofit Success Pack helps non-profits future-proof their organisation by integrating with other Salesforce products such as Marketing Cloud or payment gateways.
NPSP has several valuable features that can help you get up and running quickly. Out-of-the-box donation forms that you can personalise to match your organisation’s brand, as well as linking back to a centralised contact role in a single source of truth, reduces manual constituent workload – allowing your organisation to do more with fewer people hours.
A Salesforce partner can provide advice on how best to use Nonprofit Success Pack and ensure that your non-profit is well-equipped to handle any sudden changes in demand or income levels during difficult times. Furthermore, using a Salesforce partner can help ensure that all of the features of Nonprofit Success Pack are being utilised properly so that you can maximise your donations and make the most out of Salesforce Nonprofit Success Pack.
Nonprofit Success Pack is more than a recession survival tool
Investing in technology now is not only a great strategy to get through the upcoming recession but also an investment into your organisation’s future. Nonprofit Success Pack offers all the features you need to ensure that your non-profit stays ahead of the curve and is well-prepared for any situation. Whether during a recession or not, Nonprofit Success Pack can future-proof your organisation and investing in technology now will put your organisation in the best possible place coming out of the recession.
Get started with Pracedo and Salesforce
Recurring donations are essential for non-profits during a recession, as they are a reliable source of income throughout difficult times. Non-profits should use Salesforce Nonprofit Success Pack to streamline their donation process and future-proof their organisation by integrating with other cloud applications. Finally, it is essential to seek the help of a Salesforce partner who can guide you through the process of setting up Nonprofit Success Pack so that you can make the most out of this helpful software.
Are you looking to take your fundraising efforts to the next level? Pracedo’s certified Salesforce consultants can help you create a robust recurring donation process to help your organisation to tend the garden today and see the impact tomorrow.
Contact us today to learn more about how we can help your nonprofit drive engagement, increase fundraising efforts, and build lasting relationships with your donors.
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Pracedo is an award-winning Summit (Platinum) Salesforce Consulting Partner that delivers innovative Salesforce implementations to forward-thinking customers.
With over a decade of experience focused on Salesforce, we work with our customers to unlock the platform’s power through tailored implementations that facilitate achieving business goals and ambitions. Our team of certified Salesforce consultants globally provides a tailored consultancy service, drawing the breadth and depth of knowledge earned from over 1000 projects across our various locations in London, Melbourne, Brisbane, Amsterdam, and Belgrade.
Implementations and customisations include: Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement, Salesforce Revenue Cloud, Salesforce Experience Cloud and Salesforce Nonprofit Cloud.
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