Strengthen Customer Relationships With Salesforce

In today’s age, customers seek more intimate relationships with the businesses that they spend their money on. Where traditional commerce wasn’t set up to facilitate these kinds of interactions, the digital economy thrives in this space. When you focus on improving customer relationship management by moving from an analogue business to a digital one, there are many challenges that can occur. However, if you step back and digest what it is you’re trying to achieve, it all boils down to one thing – strengthening connections— between both people and businesses.

Creating connections with a 360° view of your customers

Salesforce has a complete suite of customer relationship management (CRM) software products and tools that help you to connect with your customers. As Salesforce products are built natively on a single platform, it provides you with a 360-degree view of your customers. This enables you to have a better understanding of customer needs and wants. With this information, you can more easily provide them with the personalised experience they crave. In turn, this will help to strengthen customer relationships, leading to increased advocacy and loyalty.


Across the customer lifecycle, Salesforce helps you engage with customers when they are ready to buy by empowering them to make decisions that align with their needs, budget and objectives.


This is how Salesforce products can help you to achieve this:

  • Salesforce Sales Cloud gives sales reps a full view of their pipeline, performance and customer interactions, so they can provide more tailored service to convert customers.
  • Salesforce Marketing Cloud offers marketers the ability to provide real-time personalisation across web, email, and mobile channels in real-time so that audiences can interact with offers created uniquely for them to increase conversions.
  • Salesforce Revenue Cloud helps sales teams proactively create personalised quotes for customers. This means they can build a reputation with the customer as someone who listens to their needs and responds accordingly.
  • Service Cloud allows customer service teams to grow their efficiency with self-serve tools for increased engagement and long-term customer satisfaction.
  • Experience Cloud provides tools for creating personalised and engaging customer experiences to cultivate and build community and advocacy across apps and web portals

The time is now to create deeper customer connections

As the world becomes more digital, companies that offer a greater variety of products and services need a bigger presence across different channels. Salesforce’s customer relationship management platform helps companies to achieve this by providing tools and solutions that help you get to know your customers better, communicate with them effectively, and provide exceptional service that will keep them coming back. 


Whether you need marketing, sales or customer service tools, Salesforce has everything you need to create personalised experiences that win over customers and drive loyalty and advocacy.


If you want to strengthen and improve your customer relationship management practices to increase loyalty, then schedule a call today by clicking here or emailing


Pracedo is an award-winning Summit (Platinum) Salesforce Consulting Partner that delivers innovative Salesforce implementations to forward-thinking customers.
With over a decade of experience focused on Salesforce, we work with our customers to unlock the platform’s power through tailored implementations that facilitate achieving business goals and ambitions. Our talented team of over 80 Salesforce professionals globally means that Pracedo offers a boutique consultancy experience, delivered locally to you, with the breadth and depth of knowledge earned from delivering over 1000 projects across our locations.
Pracedo specialises in Digital Transformation and Change Management. Implementations and customisations include: Salesforce Sales CloudSalesforce Service CloudSalesforce Marketing CloudSalesforce Marketing Cloud Account EngagementSalesforce Revenue CloudSalesforce Experience Cloud and Salesforce Nonprofit Cloud.

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