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As a hotelier, you’re constantly competing against other hotels for the attention of corporate clients, and the margins are often slim. So how can you use Salesforce to sell more B2B contracts and scale your hotel’s revenue?
Salesforce is the world’s leading CRM platform, and it offers many features that are perfect for hoteliers looking to boost their B2B sales. With Salesforce, you can streamline your sales processes and make them more targeted toward your audience while closing deals faster. The vast Salesforce ecosystem helps you easily integrate Salesforce Cloud products with other hotel sales and marketing tools to create a powerful sales machine. Salesforce can help hoteliers increase sales productivity, close more deals, and improve customer satisfaction.
So, how do you start scaling your revenue with Salesforce?
Track and streamline your sales processes
The first step is to get organised and easily track your sales pipeline. Salesforce Sales Cloud gives you a complete view of your sales pipeline, from leads to closed deals. This means you can see where each agreement is and what must be done to close it. Having this level of visibility into your pipeline will help you keep up with your sales process and ensure that deals are completed on time. Hotels can use these insights to renegotiate contracts that are about to expire and upsell or cross-sell to existing clients.
Once you’re organised, it’s time to start streamlining your sales processes and using Salesforce Sales Cloud’s powerful automation features. Automations can help you save time on tasks like sending out email drip campaigns or creating follow-up tasks after sales calls. It can also help you score and prioritise leads so you know which ones are most likely to convert. Automation is a powerful tool to help you close more deals and scale your sales revenue.
Align your sales strategies with industry trends
The sales landscape is constantly changing, so hotels must be agile enough to stay ahead of the competition. Salesforce Sales Cloud can help you do this by allowing you to adapt your sales strategies as needed quickly. The platform’s drag-and-drop interface makes building custom workflows that fit your unique business needs easy. And because Salesforce Sales Cloud is cloud-based, you can make changes without going through a lengthy IT process.
In addition, Salesforce Sales Cloud’s Einstein Analytics features allow you to quickly analyse data and identify trends. This information can help you decide where to focus your sales efforts. With Salesforce Sales Cloud, you can be sure your hotel is always selling at its best.
Target your sales efforts with laser-like precision
With Salesforce Sales Cloud, you can also get very specific about who you’re targeting with your sales efforts. The platform gives you access to a wealth of data about your customers and prospects, so you can segment them into different groups and target them with personalised messages. Salesforce also offers powerful lead scoring and filtering features that help you identify and focus your sales efforts on your best leads.
You can get help from Salesforce Marketing Cloud Account Engagement to go one step further. Marketing Cloud Account Engagement is a marketing automation tool that can help you generate and nurture leads, score prospects, and track their engagement with your hotel. Marketing Cloud Account Engagement also integrates seamlessly with Salesforce Sales Cloud, so you can automatically transfer charges to your sales reps when they’re ready to buy.
By utilising Sales Cloud’s robust tracking capabilities, businesses can monitor the progress of their sales activities, from lead generation to closing deals, ensuring that no opportunity is overlooked or neglected. The platform’s centralised database (360 degree view) allows for seamless data management, giving sales teams instant access to customer information, booking histories, and preferences, enabling them to personalise their interactions and tailor their offerings accordingly.
Henry Maxwell
Senior Consultant
Close deals faster with streamlined contract management
Contract Management is one of the most critical aspects of selling B2B contracts. Salesforce Revenue Cloud can help you streamline your contract management process and facilitate quicker deal closures. The platform allows you to create and manage contracts easily to keep track of all the details in one place. You can also automate tasks like sending reminders or creating follow-up tasks so nothing falls through the cracks.
With Salesforce Revenue Cloud, you can utilise products like CPQ and Billing to automate pricing and quotes. This means your sales team can focus on selling instead of administrating manual quotes. With a Salesforce AppExchange product like Conga, you can automate the generation of contracts and other documents. Automating these tasks will help you optimise deal closure timelines and scale your sales revenue.
Get intelligent insights into what's working (and what isn't)
Salesforce Sales Cloud provides comprehensive reporting features that give you deep insights into your sales process. This includes which marketing campaigns drive the most sales, how efficient your sales team is, and what areas need improvement. Having this information at your fingertips will help you make data-driven decisions about how to grow your business. In addition, Salesforce Sales Cloud’s robust API allows you to connect it to other tools in your stack. This gives you even more insights into what’s working and where there are opportunities for improvement.
Pracedo for Hotels & Hospitality: A Salesforce partner that can help
If you’re looking for a Salesforce partner to help you implement Salesforce Sales Cloud in your hotel, look no further. We’re a team of certified Salesforce consultants with years of experience working with hotels. We’ll work closely with you to understand your unique needs and build a customised solution that fits your business like a glove.
Let’s have a look at how Pracedo has helped its customers from Travel, Transport and Hospitality Industry:
- Pracedo assisted easyJet Hotels in increasing reservations by using purchase links distributed via weekly broadcasted emails.
- Pracedo helped Holiday Extras’ marketing teams link activities across the Marketing Cloud platform, estimate customers’ future value and ROI, and map marketing campaigns.
Why should you choose Pracedo to implement Salesforce?
Pracedo has a team of certified Salesforce Consultants who can help you implement Salesforce. Pracedo has completed over 1000 Salesforce implementation projects and an expert team to assist your business to achieve more with Salesforce.
By involving a Platinum Salesforce Partner like us, you can:
- Be assured that we’ve got a comprehensive understanding of your business needs and objectives
- Choose the Salesforce products that are right for you
- Get expert help with every step of the Salesforce implementation process, from design to go-live
- Ensure a smooth transition to Salesforce from your existing systems
- Get ongoing support and maintenance from our team of Salesforce experts
Contact us today if you’re ready to take your hotel’s sales to the next level with Salesforce.
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Pracedo is an award-winning Summit (Platinum) Salesforce Consulting Partner that delivers innovative Salesforce implementations to forward-thinking customers.
With over a decade of experience focused on Salesforce, we work with our customers to unlock the platform’s power through tailored implementations that facilitate achieving business goals and ambitions. Our talented team of over 80 Salesforce professionals globally means that Pracedo offers a boutique consultancy experience, delivered locally to you, with the breadth and depth of knowledge earned from delivering over 1000 projects across our locations in London, Melbourne, Brisbane, Amsterdam, and Belgrade.
Implementations and customisations include: Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement, Salesforce Revenue Cloud, Salesforce Experience Cloud and Salesforce Nonprofit Cloud.
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