Pracedo Hires Jacqui Edwards As Commercial Director


Pracedo, a Summit (Platinum) Salesforce Partner, has hired Jacqui Edwards as APAC Commercial Director. Jacqui’s expertise in the Salesforce, tech and automotive industries will help drive market expansion across the APAC region and establish strong business relationships to expand the Australian market.

London, 15th August 2022:

Pracedo has recently hired Jacqui Edwards as the company’s newest APAC Commercial Director.
Jacqui comes to Pracedo with three years of experience in the Salesforce ecosystem and fifteen years of sales experience in the automotive, retail, wholesale, and software industries. Before joining Pracedo, Jacqui worked for another Salesforce consulting partner where she helped Nonprofit organisations to develop scalable Salesforce solutions.


At Pracedo, she will strengthen connections with Salesforce to help the company advance its growth strategy in the Australian market. With a consultative sales approach and strong existing relationships in the Salesforce ecosystem, Jacqui will be an invaluable member of the Pracedo team as it expands across the APAC region.


James Daly, APAC Managing Director at Pracedo, commented on the new hire: “With her extensive commercial experience and strong knowledge of the Salesforce ecosystem, she brings valuable insights into the business and has a strong vision on how to add value to our customers who leverage Salesforce today. As part of our strategy, we aim to increase revenue and scale up our operations in Australia through greater structure, governance and process. We are confident that Jacqui will be a key driver in initiating this momentum of growth.”


Jacqui responded, “Moving to Pracedo has been an exciting step in my Salesforce journey. I am keen to leverage my industry experience and develop a high-performing team that creates a pathway for Pracedo’s growth in the Australian market.”

About Pracedo:

Pracedo is an award-winning Summit (Platinum) Salesforce Consulting Partner that delivers innovative Salesforce implementations to forward-thinking customers.


With over a decade of experience focused on Salesforce, we work with our customers to unlock the platform’s power through tailored implementations that facilitate achieving business goals and ambitions. Our talented team of over 80 Salesforce professionals globally means that Pracedo offers a boutique consultancy experience, delivered locally to you, with the breadth and depth of knowledge earned from delivering over 1000 projects across our locations.


Pracedo specialises in Digital Transformation and Change Management. Implementations and customisations include: Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement, Salesforce Revenue Cloud, Salesforce Experience Cloud and Salesforce Nonprofit Cloud.


Sabrina Schmid
APAC Marketing and Communications Manager
+61 (0)481 218 335


17 Carlisle Street, London, W1D 3BU

Discover The Impact Of Pracedo