Did you know that 85% of Nonprofit employees state that technology is the key to success for their organisations? Fundraising, in particular, requires technology-led strategies to have the biggest impact and provide the results your Nonprofit wants to see.
In this article, we’ll walk you through what Salesforce Nonprofit Cloud is, the difference between Salesforce Nonprofit Cloud and Salesforce Nonprofit Success Pack (NPSP), and how you can boost your organisation’s fundraising efficiency with Salesforce.
Salesforce Nonprofit Cloud encompasses a range of products and features that are built within the Salesforce platform. Designed specifically for the Nonprofit sector, Salesforce Nonprofit Cloud provides a tailor-made solution that helps you run every aspect of your Nonprofit on one unified platform. As an integrated platform, Salesforce Nonprofit Cloud not only gives you a unified view of all your stakeholders but also enables you to better engage with your donors, manage your fundraising, marketing campaigns, programs and grantmaking. This allows your teams to work more efficiently and drive change.
Salesforce Nonprofit Success Pack (NPSP) is the foundational database of Salesforce’s Nonprofit Cloud. It’s a set of preconfigured solutions built for Nonprofits as an easy-to-use fundraising and constituent management application. Through Salesforce NPSP, you can better manage your Nonprofit’s income streams, inbound grants as well as programs, as it’s all managed within your single source of truth. As an open-source product, NPSP provides you with a starting point for organising all your data more efficiently. What’s more, NPSP is instantly mobile-ready, so your staff can access it on the go and from everywhere.
One of the biggest challenges faced by Nonprofit organisations is breaking down the silos between each department and ensuring that everyone is working towards the same goals, with the same data. Salesforce Nonprofit Cloud helps you overcome this challenge, by giving everyone a unified view of your donors as well as your revenue – all within one single source of truth. This, in turn, will help you create donor-centric experiences at scale and drive fundraising performance.
Creating donor-centric experiences is vital for your Nonprofit’s long-term success. With Salesforce NPSP, you can deliver exceptional donor-centric experiences that meet changing expectations, which will help you grow trusting and lifelong donor relationships from the start.
Within Salesforce NPSP, you can utilise the Constituent Profiles feature, which will give you access to a 360-degree view of your donors and track their activities. Through Levels and Engagement Plans, you can segment your donors and monitor their level of commitment. Additionally, the Relationships and Affiliations features allow you to tap into your donors’ network so you can extend your donor base.
On top of that, you can seamlessly connect your NPSP to Salesforce Marketing Cloud Engagement for Nonprofits, giving you access to a variety of additional features, such as Email Templates and Personalised Content. By creating personalised and timely communications, you can send the right message to your constituents at the right time. This allows you to cultivate stronger relationships and make your donors feel more connected to your mission.
Funds are the lifeblood of your Nonprofit organisation. To unite people behind your mission, you need to have a complete picture of your revenue sources. Salesforce NPSP empowers your Nonprofit to capture your donation data in one single source of truth, so you’ll know where your funds are coming from, and where you should focus your fundraising efforts.
With the NPSP’s Configure Donation Types feature, you can easily manage all your revenue streams, such as one-time gifts, recurring donations, grants and membership. An overview of the different donation stages and paths further allows you to see your revenue status at every stage. With the Accounting Subledger feature, you can conveniently connect fundraising to finance in order to ensure consistent and integrated accounting data across all of your activities.
By implementing Salesforce NPSP’s broad suite of solutions, you can reduce the manual effort of data entry and mistakes. As a consequence, your staff can spend more time providing high-quality stakeholder care, and increase the overall donor satisfaction and retention rate.
In today’s digital world, many Nonprofit organisations are turning their fundraising efforts online to reach more audiences at lower costs. Salesforce’s NPSP solution equips you with out-of-box digital capabilities for donor management. Salesforce Nonprofit Cloud, on the other hand, takes your Nonprofit to a whole new level with a comprehensive suite of online fundraising products.
By leveraging an entire ecosystem of digital fundraising tools, your fundraising and leadership team will be more cost-efficient in acquiring new donors. This will help you reallocate your resources to focus on other important tasks, such as developing intrinsic relationships with supporters of your cause. So, what are you waiting for?
We help our Nonprofit customers get the most out of Salesforce Nonprofit Cloud. We provide expert services and solutions that enable organisations like yours to maximise their investment in Salesforce based on your unique needs. Our award-winning team of certified Nonprofit Cloud consultants around the globe have deep knowledge of all features and can support you on every step of the implementation journey.
To find out how we can help you get started with Salesforce Nonprofit Cloud, get in touch today at firstname.lastname@example.org or schedule an initial consultation call by clicking here.
Pracedo is an award-winning Summit (Platinum) Salesforce Consulting Partner that delivers innovative Salesforce implementations to forward-thinking customers.
With over a decade of experience focused on Salesforce, we work with our customers to unlock the platform’s power through tailored implementations that facilitate achieving business goals and ambitions. Our team of certified Salesforce consultants globally provides a tailored consultancy service, drawing the breadth and depth of knowledge earned from over 1000 projects across our various locations in London, Melbourne, Brisbane, Amsterdam, and Belgrade.
Implementations and customisations include: Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement, Salesforce Revenue Cloud, Salesforce Experience Cloud and Salesforce Nonprofit Cloud.
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