Ellie Copp

Data is the foundation of AI systems, but in the high-tech sector, many businesses hesitate to adopt AI due to a perceived lack of data quality. At Pracedo, a Salesforce Partner, we frequently encounter this concern: “Our data is too poor for AI to work.” This fear can paralyse innovation and prevent companies from leveraging tools like Salesforce’s Agentforce.

Customer experience is more crucial than ever. With a multitude of options at consumers’ fingertips, the ability to provide exceptional service can be the differentiator that sets a brand apart.

The travel and tourism industry is undergoing a profound transformation, driven by changing consumer preferences and technological advancements. As travellers increasingly seek personalised, seamless experiences, new-age disruptors are emerging to challenge traditional business models.