Meet Our Team

Ellie Copp

Chief Revenue Officer

"We believe in sustainable and long-lasting relationships with our customers to optimize success. As ex-Salesforce users, we provide people-focused consulting with an innate understanding of our customers' challenges. This is what distinguishes us from other Salesforce partners and helps us to generate a longer-lasting influence on growth."

Experience & Interests

Ellie has worked in the ecosystem for 10 years, having started out as a Customer managing an international rollout of Service Cloud at Burberry to 250 users. Ellie now heads up the commercial and marketing teams. Her in-depth knowledge of Salesforce products ensures that the right fit for your business is fully explored throughout the Discovery stages. When she’s not in the Pracedo office or visiting our customers, you can often find her performing with the Some Voices choir.

Industry Expertise

Retail, Education, Financial Services, Hospitality, Technology, Travel, Media

Product Specialisms

Experience Cloud, Revenue Cloud, Custom Development, Marketing Automation, Sales Cloud,, Service Cloud

View my Salesforce certificates

Why Traditional Forecasting Fails Modern Manufacturing

The manufacturing industry is in the midst of a perfect storm. Customer demands are evolving at breakneck speed, leaving traditional forecasting methods floundering in the wake of change. This reliance on outdated practices, heavily dependent on historical data and manual processes like spreadsheets, is proving inadequate. A telling statistic reveals this disconnect: only 57% ofmanufacturing salespeople are confident in their company’s ability to adapt to a shifting market. This lack of confidence exposes the fundamental flaw – traditional forecasting is a playbook for a bygone era.

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Salesforce media cloud salesforce partner

Can Salesforce Level the Attention Economy?

The media landscape is undergoing a metamorphosis, unlike anything we’ve seen before. Attention spans are shrinking, audiences are fragmenting, and traditional revenue streams are drying up. Legacy systems are ill-equipped to handle this digital storm.

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Technical Debt Salesforce Health Check Salesforce consultancy amsterdam, london, brisbane

Why Tackling Salesforce Technical Debt is Your Key to Success

Don’t dive headfirst into your next Salesforce upgrade without checking the engine! A healthy org is key to a smooth implementation and achieving your desired functionality. Technical debt, even in the most well-maintained Salesforce instances (yes, even ours!), is a natural by-product of adapting to ever-changing business needs on this versatile platform. The good news? It’s manageable!

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