Increase Your Business Revenue At Speed with Salesforce CPQ

We’ve all been there. First week in the company and a client needs your final proposal on their desk by 5pm Wednesday. Where do you even start? What products/services fit their requirement? What discounts are applicable? Who needs to approve this deal? What upsell opportunities are there? The answer: A Spreadsheet.


Salesforce Configure, Price, Quote (CPQ) is a powerful solution tool that helps your business solve this problem. Built on the Salesforce platform, CPQ will help your teams always present the right quote with the right products at the right price. More than that, it will accelerate quoting turn around to increase deal velocity and improve customer experience. Salesforce CPQ helps you improve your team’s productivity, reduce errors and increase revenue. In this article, we’ll walk you through what Salesforce CPQ is, how it can overcome common business challenges, and why your organisation needs it. 

What is Salesforce CPQ, and how does it work?

Salesforce CPQ is a software solution provided by Salesforce that enables businesses to streamline and automate their quoting and pricing processes. It is designed to help sales teams generate accurate quotes and proposals quickly and efficiently, ultimately improving the overall sales cycle and customer experience.


Salesforce CPQ combines customer account data with the configured products and pricing rules to generate a quote that aligns with customer preferences. Guided processes enable sales reps to adjust quantities, add or remove products, and apply discounts. Salesforce CPQ also simplifies the approval and contract management processes by automating workflows and generating legally binding contracts. This ensures a smooth transition from quote to cash, reducing manual errors and accelerating the sales cycle.

What is Salesforce CPQ, and how does it work? | Pracedo | Summit Salesforce Partner

How can Salesforce CPQ help your business scale properly?

As the number of employees grows, so does the complexity of processes, products and pricing. Finding and verifying the latest price book, product catalogue or customer discount matrix can be hampered further if colleagues work across multiple geographies or timezones. Salesforce CPQ enables businesses to handle the increasing demands of a growing organisation seamlessly.


Automating the quoting process allows companies to handle a higher volume of sales inquiries and close deals more efficiently, enabling them to scale their sales operations. Product & Pricing guardrails ensure accuracy and consistency in pricing and quoting processes. Thus eliminating human errors, such as miscalculations or incorrect product configurations, which could result in costly mistakes.


Whether you have a small team or a large corporation with thousands of users worldwide, Salesforce CPQ provides the tools to manage your quoting processes efficiently. By automating the quote to order process, Salesforce CPQ allows your team to focus on revenue-generating activities.


With its flexible and customisable features, Salesforce CPQ adapts to your changing needs, ensuring your business can scale properly without sacrificing productivity or customer satisfaction.

How can Salesforce CPQ help generate quotes for customers quickly?

Salesforce CPQ is specifically designed to automate and streamline the process of generating quotes, making it a valuable tool for accelerating quote generation. Your business can create and manage a comprehensive product catalogue with various pricing options, discounts, and product configurations using Salesforce CPQ. This catalogue can be easily accessed and customised, enabling your sales teams to quickly select the relevant products and tailor quotes to meet customer requirements.


One of the key advantages of Salesforce CPQ is its ability to automate complex pricing calculations based on predefined rules and configurations. This eliminates the need for manual calculations and reduces the chances of errors or inconsistencies. Sales reps can generate accurate quotes in real time, saving valuable time and ensuring pricing accuracy.


Salesforce CPQ also provides pre-built quote templates and guided selling features. These resources simplify creating quotes by offering predefined layouts and guiding sales reps through the necessary steps. This standardised approach ensures consistency and efficiency, enabling sales teams to generate quotes more rapidly.

How can you set up Salesforce CPQ for your business?

As a business owner, you probably already have a lot of things on your plate. You must ensure that everything is running smoothly and that your customers are happy. Realising a return on your technology investment requires a blend of your teams knowledge with CPQ solution expertise to get ensure strong adoption and ease of use. Choosing a Summit (Platinum) Salesforce Partner like Pracedo, with experience across a large number of use cases and industries, will skyrocket your growth with Salesforce.

Why should you choose Pracedo to implement Salesforce CPQ for your business?

We provide expert services and solutions that enable businesses to maximise their investment in Salesforce CPQ. Our award-winning team of certified consultants around the globe have deep knowledge of CPQ and its features, and can help you implement them quickly and effectively so that you can get the most out of your investment.

To find out how we can help you get started with Salesforce CPQ, contact or schedule an initial consultation call by clicking here.


Pracedo is an award-winning Summit (Platinum) Salesforce Consulting Partner that delivers innovative Salesforce implementations to forward-thinking customers.

With over a decade of experience focused on Salesforce, we work with our customers to unlock the platform’s power through tailored implementations that facilitate achieving business goals and ambitions. Our talented team of over 80 Salesforce professionals globally means that Pracedo offers a boutique consultancy experience, delivered locally to you, with the breadth and depth of knowledge earned from delivering over 1000 projects across our locations in London, Melbourne, Brisbane, Amsterdam, and Belgrade.

Implementations and customisations include: Salesforce Sales CloudSalesforce Service CloudSalesforce Marketing CloudSalesforce Marketing Cloud Account EngagementSalesforce Revenue CloudSalesforce Experience Cloud and Salesforce Nonprofit Cloud.

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