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Digital publishing is becoming crowded, with brands and content creators competing for audience attention. If you’re a publisher, it’s more important than ever to stand out from the crowd and provide compelling experiences that’ll keep users returning for more.
That’s where Salesforce Media Cloud comes in: its AI-powered recommendations help publishers deliver personalised content while its unified data platform helps you further target your audiences. But what is Salesforce Media Cloud and what makes it a must-use tool for your organisation?
Salesforce Media Cloud is a cloud-based platform that helps organisations manage their content and advertising operations. The platform enables creating, publishing and managing content seamlessly across channels. Salesforce Media Cloud allows you to craft and manage digital publications with greater speed, efficiency and flexibility. By centralising content operations on one intuitive platform, Salesforce Media Cloud makes it easy to reach audiences everywhere.
Personalisation is a great way to make your messages more relevant and compelling to your audience. By using your customers’ information (such as name, city, etc.) or by creating custom segments based on their past behaviour, you can personalise every communication your audience receives. It’s important to note that personalisation does not mean sending out messages that sound like they were written for one person but then sent en masse; this would defeat the purpose of personalised messaging altogether. Instead, personalisation requires learning about the audience first, their media preferences and habits, and then tailoring the communication based on this information.
The most effective way to do this is by using Salesforce Media Cloud, which allows you to create and manage your own segments. These segments enable you to easily identify the people who are most likely to engage with certain types of messages so you can drive impact with every communication.
The second reason you need Salesforce Media Cloud is to help your audience become more engaged. According to McKinsey & Company, 71% of consumers expect companies to deliver personalised interactions. But how can you implement personalisation? The answer is to use audience data from multiple sources!
Salesforce Media Cloud gives you access to all of your customer data across multiple platforms so that you can create a unified view. It helps you reach out to your audience with content relevant to them, which will increase engagement and sales as a consequence.
If you’re using a service that doesn’t allow segmentation, we strongly recommend customising your content based on user behaviour or demographic variables like age and occupation.
Dave Chapman
CMT Practice Lead
With Salesforce Media Cloud, you can segment your target audience and identify those who are most likely to engage with your content. This helps you push the right content to the right audience at the right time. For example, if you are trying to attract new customers, then you should target people who have never engaged with your company before. This could include targeting lookalike audiences based on your existing customer profiles or targeting those who have purchased similar products from your competitors. Additionally, you can retarget existing customers by promoting complementary products or services that align with what they have already purchased from you.
With Salesforce Media Cloud’s targeting capabilities, it’s easy for businesses like yours to pinpoint your ideal customers based on several criteria (e.g. location and demographics). This way, when a user visits one of your websites after seeing an ad from Salesforce Media Cloud’s network partners like Google Ads or Facebook (or even through another medium such as print advertising), the ads will be relevant for them personally, increasing their likelihood to make a subscription.
The key to a successful omni-channel strategy is knowing what content to show, when and where. If you don’t have that information, your efforts will fall flat. You can ensure a seamless viewing experience by integrating content across multiple touch points with Salesforce Media Cloud. Just like that, your brand will be able to create a consistent omnichannel experience for your customers with every interaction.
Publishers can create a unified omnichannel experience for their customers by:
By focusing on these aspects, you can indeed build a consistent omnichannel experience for your customers. It’s all about delivering the right content, at the right time, on the right platform, and in the right location. This not only strengthens your brand’s presence but also boosts customer satisfaction and loyalty.
Salesforce content management system (CMS) allows you to create, edit, organise, and manage digital content all from a centralised location. It is built natively on the Salesforce platform and accessed from Salesforce’s Digital Experiences App. Salesforce CMS is a comprehensive solution for creating and publishing content, as it enables your business to reach your audience at the right time with the right message.
With Salesforce’s CMS, you can create digital magazines, newsletters and other types of communications by adding pages with text boxes, photos, videos and more. Once finalised, you can then send them through email or push notifications to keep customers engaged at every stage of their journey with your brand.
Salesforce’s CMS also enables you to publish content that can be viewed by audiences on any device, anytime, anywhere. This flexibility allows you to provide an enhanced customer experience while also boosting productivity levels within your teams.
Salesforce Media Cloud helps publishers engage with their audience in new ways. It provides access to rich data and analytics that’ll enable them to better understand how their content is performing across all platforms.
Salesforce Media Cloud is a great tool for publishers to have in their arsenal. It helps them reach new audiences, engage with current ones and build loyalty amongst readers. With its five powerful features mentioned above, you can drive more loyal, engaged audiences better than ever before!
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