Pracedo To Expand Its Global Footprint


Pracedo, a Mashfrog group company, has announced its plans to increase its global footprint with Salesforce consulting in new key markets across EMEA and APAC.


London, 17th January, 2022 – The leading Salesforce consultancy has set a goal to increase its geographic reach to serve customers globally, with new offices set to open this year. Launched in London in 2010, the Platinum Salesforce partner already serves more than 900 customers from its UK, Australian, Serbian and Italian offices – in partnership with the Mashfrog group.


Matt Schutz, Founder and CEO of Pracedo said, “We are extremely proud of our impact over the last decade. 2021 was particularly important for us, as we achieved significant milestones, increased our growth, and strengthened our leadership team with the appointment of Aaron Allport as CTO, Sarah Dallimore as COO, Ellie Copp as CRO and Karen Gaunt as Chief of Staff. In solidifying our leadership team, we have set Pracedo up for sustainable growth. Together, we’ve laid the foundations for 2022 to be our biggest year yet – as a global leader of digital transformation.”


Pracedo said its decision to expand into new markets was the result of extensive research and its ability to provide Salesforce solutions with an edge. Customers will gain access to their deep Salesforce expertise, award-winning talent, and unique ability to deliver people-centred consulting. The company was recognised by Salesforce as a recipient of the Salesforce Partner Innovation Award, showcasing leading talent within the Salesforce ecosystem in 2021.


Ellie Copp, CRO said, “I am very excited that Pracedo and Mashfrog will be able to forge deeper relationships with organisations across the world to transform their businesses for the better using Salesforce technology.”


About Pracedo
Pracedo is an award-winning Platinum Consulting Partner that delivers innovative Salesforce implementations to forward-thinking customers.


With over a decade of experience focused on Salesforce, and with offices in London, Milan, Rome, Belgrade and Melbourne, we work with our customers to unlock the power of the platform through tailored implementations that facilitate achieving business goals and ambitions. Our talented team of over 80 Salesforce professionals globally means that Pracedo offers a boutique consultancy experience, delivered locally to you, with the breadth and depth of knowledge earned from delivering over 1000 projects across our locations.


Pracedo specialises in Digital Transformation and Change Management. Implementations and customisations include: Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Marketing Cloud, Pardot, Salesforce CPQ and Billing, Salesforce Community Cloud and Salesforce Nonprofit Cloud.



Jess Thompson

Marketing Manager

+44 (0)203 510 0910


17 Carlisle Street, London, W1D 3BU

Read the full press release here

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