How Salesforce Media Cloud is Changing The Game

Media companies have seen dramatic changes in the last few years, which have brought new challenges to the industry. Yet, despite a minor fall in value in 2020 due to COVID-19, The Media and Entertainment industry has quickly recovered and is estimated to be worth over £87 billion by 2025.

This growth has exacerbated challenges faced by the Media industry and left many organisations trying to figure out the answer to the following problems:

  • How do you cope with the digital threat to traditional media channels?
  • How do you stand out from the crowd with the increase in competition?
  • How do you maximise the lifetime value of customers?


Salesforce has been listening to the issues faced by the Media industry and has developed Salesforce Media Cloud which can help Media companies to:

  • Create digital-first experiences
  • Focus on customer-first experiences
  • Diversify revenue streams and boost average revenue per user
  • Grow advertising sales
  • Managing subscriptions

This article will explore how Salesforce’s Media Cloud can assist media companies, like yours, in overcoming the barriers that are impeding their growth.

Maximise customer lifetime value

The Media industry is under pressure like never before to find new ways to monetise its content and services. Salesforce Media Cloud can help you to do this by providing the tools you need to increase average revenue per user.

Research suggests that acquiring a new customer can cost five times as much as retaining an existing one. Therefore, it is essential to focus on strategies that will help you keep your existing customers happy and engaged with your content. Salesforce Media Cloud can help you to do this by providing the tools you need to create personalised experiences for your customers and maximise their lifetime value.

Here are five ways Salesforce Media Cloud turns prospects into lifelong customers and grows your business:

  1. It can drive demand for your products and services by increasing the efficiency of your marketing campaigns.
  2. With Salesforce Media Cloud, you can convert passive subscribers to engaged users with a seamless self-service onboarding process.
  3. In addition, it can provide unbeatable customer care with a single view of your subscribers and interaction on the channel of their choice.
  4. You can expand product consumption with personalised recommendations and add-ons.
  5. It helps you to retain your subscribers with AI, which predicts behaviour and sends personalised journeys at optimal times.

When talking about subscribers, we need to touch on how you can manage revenue. Salesforce Media Cloud leverages the power of Salesforce’s Revenue Cloud, by providing a Billing Enquiry offering that enables agents to manage all parts of billing inquiries. This works alongside an industry-specific CPQ offering with guided selling capabilities and further supports attribute-based pricing and highly complex business rules.

Salesforce Media Cloud | Stand Out From Advertising Cloud | Pracedo | Platinum Salesforce Partner

Stand out from the advertising crowd

The way digital advertising is served has changed drastically in recent years. Consumer expectations have changed too, as potential customers want to be engaged on multiple channels with non-linear campaigns. This shift has created a world in which people are bombarded with content from all angles, making it difficult for media companies to make their voices heard. Salesforce Media Cloud can help you cut through the noise and create the digital-first experiences that customers love.

Salesforce’s Accelerate Advertising Sales solution helps media organisations to get ahead of the curve with a simplified user experience that allows media companies to plan, execute, and measure ad campaigns across any channel. This solution brings the power of Salesforce Media Cloud, Sales Cloud and Marketing Cloud Intelligence (which is an AI-driven tool to help you gain insights about your data quicker), into one platform and helps to take your advertising sales to the next level.

The combination of these products allows you to spend less time analysing your campaigns and greater time optimising with unified analytics to stay one step ahead of your competition. This can lead to an increase in sales revenue by 27%.

When scaling up your advertising efforts, there’s always a concern about the increased resources required. Salesforce’s Media Cloud helps to streamline this process and sets you up for growth. Built on a platform that is easy to use and allows you to distribute content globally while automating and unifying content and merchandise monetisation strategies.

Move to a digital-first approach

The traditional media model is under threat as people consume content in different ways and are no longer just buying a print subscription or watching television. Salesforce Media Cloud can help you to keep up with the changes in customers’ behaviour and move to a more efficient digital-first approach.

Salesforce Media Cloud leverages the power of Salesforce 360 to give you a complete digital solution that helps you to understand your customers, engage with them across multiple channels, and deliver the personalised experiences they expect.

Omni-channel engagement has never been as integral as it is today. However, this can make scaling difficult. With the power of the world’s number 1 CRM, you can counteract this challenge and get your organisation running quickly with a digital-first approach front of mind.

Salesforce 360 and Media Cloud put everything you need to run your business in one place. Salesforce also allows you to connect systems like Zoom, DocuSign and telephony technology to create a true single source of truth. The more unified you can be on the back end, the easier it is to deliver that top-notch customer experience (and help your team stay more productive).

The media-specific Data Model that Media Cloud is built on gives you the out-of-the-box solution to get up and running as quickly as possible. With this, you can quickly create on-brand dynamic customer engagement and integrate it with existing external tools to maximise your digital-first approach.

Salesforce Media Cloud | Ready To Change The Game | Pracedo | Platinum Salesforce Partner

Ready to change the game with Salesforce Media Cloud?

An increase in competition, the move away from traditional media and the impact of the Covid-19 pandemic are just a few of the challenges media companies are facing, and now, more than ever, it’s the right time to invest in technology to future-proof your business and start your scaling journey. With Salesforce Media Cloud you’ll be able to stay ahead of the curve and create digital-first experiences, grow advertising sales, and easily manage subscriptions.

At Pracedo we are ready to help you grow your organisation with Salesforce. We have extensive experience working with media customers, including InfoPro and The Copyright Licensing Agency. Click on them to read our case studies now!

To get started on your Salesforce journey or find out how we can help you achieve your goals with CRM, get in touch today at ask@pracedo.com or schedule an introductory consultation here.

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Pracedo is an award-winning Platinum Salesforce Consulting Partner that delivers innovative Salesforce implementations to forward-thinking customers.

With over a decade of experience focused on Salesforce, and with offices in London, Milan, Rome, Belgrade and Melbourne, we work with our customers to unlock the power of the platform through tailored implementations that facilitate achieving business goals and ambitions. Our talented team of over 80 Salesforce professionals globally means that Pracedo offers a boutique consultancy experience, delivered locally to you, with the breadth and depth of knowledge earned from delivering over 1000 projects across our locations.

Pracedo specialises in Digital Transformation and Change Management. Implementations and customisations include: Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement, Salesforce Revenue Cloud, Salesforce Experience Cloud and Salesforce Nonprofit Cloud.

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