Improving Organisational Intelligence With Salesforce Einstein
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AI is frequently working in the background of our daily lives, assisting us to simplify or extract information so that we may execute activities more effectively and comfortably.
Most people use and interact with AI in their work every day, whether it’s using email with smart compose predictive text, suggested meeting attendees on the calendar or utilising maps to plan routes and organise logistics. Its ubiquity is increasing as tech becomes more intelligent, and we continue to add more devices to our smart homes and businesses.
In today’s competitive landscape, data is one of the most important assets in business. By fuelling organisational intelligence, data helps organisations to make smart decisions that improve their efficiency and effectiveness.
Organisationally intelligent businesses utilise data and analytics to make well-informed judgments, and AI is a key component in this. AI helps businesses to get a deeper understanding of their data and use it to make predictions that they may apply to improve operations. However, AI can be costly to create, maintain and evolve and a lack of data to train models, the need for specialised technical skills and governance concerns are all hindrances to wide-scale AI adoption. That’s where Salesforce Einstein AI comes in.
Salesforce Einstein is a collection of AI services that leverage cutting-edge machine learning. Salesforce has incorporated Einstein into its products, making it simple for businesses to take advantage of data working harder and smarter. With predictive analytics, machine learning, and natural language processing, Salesforce Einstein allows you to find patterns in your data without costly investments in teams to manage it.
Let’s look at why Salesforce Einstein is likely to tackle corporate problems that often surface when businesses attempt to incorporate AI into their amour.
Not enough resources to adopt AI?
The biggest challenge that many organisations face when adopting AI is that they don’t have the resources to invest in building, training and maintaining models. This can be a prohibitive cost, preventing many businesses from even getting started with AI.
Salesforce Einstein is readily available in many Salesforce solutions. You don’t have to do any data gathering or maintain models to make use of it. Simply input your information into Salesforce, and all of your Einstein-powered features will begin predicting and understanding your customers behaviour more effectively. The best bit is that some of Salesforce Einstein’s features are included for free with many of their products. This means that you don’t have to fork out additional costs to see its benefits.
Lack of data? No problem
Since Salesforce works to ensure that all of your customer interactions are captured in one place, there’s no need to worry about a lack of data. Salesforce Partners, like us, help translate your strategic requirements into designed business processes that are bespoke to your organisation. When this is done, there won’t be a problem with data scarcity since all of your information will be centralised and held in one location, in line with your sales procedures.
When Salesforce Einstein accesses this data, it analyses it and looks for patterns, then offers predictions and recommendations to help you improve your performance, improve customer journeys and make more informed decisions. All of this is done to make your working life easier so you can focus on core business goals.
What about skills, governance and adoption?
The great thing about Salesforce Einstein AI is that it doesn’t require businesses to have teams of highly skilled data scientists. It is designed to be used by people with no AI experience, which means it is much more accessible than many other AI platforms. This helps increase adoption as people feel comfortable using it and see its benefits almost immediately.
In terms of governance, Salesforce has you covered there too. All data is stored within your Salesforce org, meaning that you retain complete control of your data on a secure solution.
If you’re looking to adopt AI but don’t have the resources to invest in building, training and maintaining models, Salesforce Einstein is the perfect solution. Its predictive analytics, machine learning, and natural language processing will help you find patterns in your data without breaking the bank.
Driving smart decision making across the customer journey
Salesforce’s Einstein AI is at the core of Salesforce’s customer relationship management (CRM) offering, giving you complete control over it to help you make better decisions throughout your customer journey.
This means that decision-making has never been easier or more informed. With all of your customer interactions and data in one place, you’ll be able to track progress, identify issues and get predictions on what actions to take next – whether that’s upselling, cross-selling or simply providing better customer service.
- Sales Cloud Einstein lets you improve the sales productivity of your users at every stage of the sales process with key predictions, wise recommendations, and automated action
- Service Cloud Einstein allows you to scale customer service, increase customer happiness, and boost user productivity with AI-powered predictions, recommendations, and chatbots on digital channels
- Marketing Cloud Einstein helps you use AI to better understand customers’ engagement and behaviour, giving you the power to personalise each interaction. It also adds more insights so that you can improve the content and timing of your marketing initiatives
- Commerce Cloud Einstein lets you utilise AI-powered tools to uncover actionable insights, recommendations, and personalised customer experiences online
- You can use the low-code AI capabilities of Salesforce Platform to create bespoke predictions, artificial intelligence models, image recognition, and smart search into your apps.
Salesforce Einstein is the perfect solution for organisations looking to adopt AI and increase organisational intelligence. With predictive analytics, machine learning, and natural language processing, it will help you find patterns in your data without costly investments in teams to manage it so that you can drive smarter decision making across your business.
If you want to find out how Salesforce Einstein can increase your organisational intelligence, then get in touch today.
Pracedo is an award-winning Summit (Platinum) Salesforce Consulting Partner that delivers innovative Salesforce implementations to forward-thinking customers.
With over a decade of experience focused on Salesforce, we work with our customers to unlock the platform’s power through tailored implementations that facilitate achieving business goals and ambitions. Our talented team of over 80 Salesforce professionals globally means that Pracedo offers a boutique consultancy experience, delivered locally to you, with the breadth and depth of knowledge earned from delivering over 1000 projects across our locations.
Pracedo specialises in Digital Transformation and Change Management. Implementations and customisations include: Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement, Salesforce Revenue Cloud, Salesforce Experience Cloud and Salesforce Nonprofit Cloud.
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