The University of East Anglia #PowerUp! with Pracedo
The University of East Anglia (UEA) is an internationally renowned university based in a campus that provides top quality academic, social and cultural facilities to over 17,000 students across a diverse range of Undergraduate and Postgraduate degree courses.
UEA was using an alternative CRM which was designed specifically for the higher ed market but, found it wasn’t offering the flexibility or the functionality that they needed as they continued to evolve. After implementing Sales Cloud, they decided they wanted to improve their options in marketing automation to be able to personalise their applicant's journeys and make them more engaging. Marketing Cloud felt like the best extension to their existing Sales Cloud as it offered lots of flexibility on segmented journeys and true personalisation.
UEA started self-implementing Marketing Cloud by maximising Trailheads and The Success Cloud Group. They decided to bring a partner into the project for advice on best practice and to guide them through what to do next. Pracedo started by performing an account review of how they had set their marketing cloud and assisted on activating some intricate features. A master data extension was created, which synced the relevant information from Sales Cloud to Marketing Cloud every 15 minutes, to give the team the most accurate data.
Pracedo also assisted UEA with setting up their first customer journey empowering them to edit and create future journeys independently.
Pracedo has been working with us for the past few weeks as we implement Salesforce they've been particularly good at understanding the specific needs of our business and how Salesforce can be tailored.
Clare Bailey
Pink Parcel
Fantastic Workshop Had a great workshop with Pracedo! went to all the relevant tools and add-ons that will help my business
Moritz Haller
Data Scientist
We met with Pracedo and they were extremely professional, diligent and happy to answer any questions we had. They had a deep understanding of Salesforce and what we can do to optimise our own account.
Claire Haddon-Grant
account manager
Great training Great interactive end-user training provided by Pracedo. Good support and understanding of our business.
Alison Small
CEO
Great service Great experience working with Pracedo. Always on the end of the phone to answer questions and solve problems.
Sarah Boycott
Production Guild Assistant
Customer Success
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