Simplify. Sell. Assess.


The Challenge

Ricoh is a global provider of technology, multinational imaging and electronics.

Ricoh had a lengthy sales cycle involving a complex trial aspect for their inkjet printing business, which ran across the business and technical teams- from engaging new leads at the top of the funnel, to proof of concept build and ultimately to order. 

  • Ricoh did not have a holistic view of the customer and managed their business processes manually on an outdated database.

  • There was no automation, and this resulted in unnecessary administration and a lengthy and clunky sales cycle.

  • Communicating reports and data visualisation were difficult, with no easy way to view performance, pipeline or track where Customers were in the lifecycle.

The Solution

Pracedo implemented Sales Cloud, Service Cloud and did some Custom Development to create a bespoke solution that could advance Ricoh’s business processes.

Pracedo worked closely with Ricoh and Salesforce to understand the challenges Ricoh faced with their existing infrastructure. We identified a need for a combination of Sales Cloud, Service Cloud and Custom Development, to create a tailored platform that would facilitate Ricoh’s business processes. Ricoh wanted to get up and running as quickly as possible, so Pracedo worked closely with their Key Stakeholders through our signature Design and Define phase to map current business processes, and identify efficiencies.

We then built these into the platform, leveraging Salesforce’s native platform functionality and powerful automation, and layering custom functionality to meet Ricoh’s needs. Pracedo worked with Ricoh to understand their KPIs around reporting and analytics, creating custom Dashboards that would easily enable Ricoh to see real-time key metrics leveraging the centralised Salesforce data, that are easily customised through click and drag functionality, removing the need for admin-heavy reporting efforts.

The Impact

The Pracedo implementation developed a single source of truth. 


The custom platform aligns both the business and technical teams which have helped to improve communication company-wide. The move to Salesforce will give Ricoh increased visibility across their database and help to create a single source of truth. The improved visibility worked alongside automation to improve business efficiency.

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