Axelera AI is passionate about harnessing the power of Artificial Intelligence for positive impact. Their cutting-edge technology not only delivers exceptional performance but also operates efficiently with minimal power consumption. From revolutionising retail to optimising smart cities, empowering manufacturing, and redefining drone capabilities, Alexera’s AI solutions are making waves across a range of industries.
In the vibrant ecosystem of global technology, Axelera AI stands out as a pioneer of innovation and sustainability. This trailblazer in artificial intelligence is not merely advancing technological frontiers; it is reshaping industries. From transforming retail landscapes to enhancing smart city operations, empowering manufacturing sectors, and revolutionising drone technology, Axelera AI’s solutions are setting new standards across a broad spectrum of fields.
Yet, in an arena where innovation is as critical as execution, Axelera AI faced a pivotal challenge. The company envisioned a future where organisational barriers were dismantled, facilitating a seamless utilisation of data to drive strategies across their marketing and sales teams. They wanted to:
Operating without a unified CRM system, Axelera AI found themselves trapped in silos, leading to inefficiencies across the organisation and compromising data quality.
The absence of comprehensive reports and dashboards left Axelera AI blind to the impact of their marketing initiatives on sales opportunities, limiting their ability to capitalise on potential leads and optimise their approach.
Axelera AI yearned for a Marketing Automation tool to supercharge their marketing efforts by tapping into valuable customer data, enabling them to deliver targeted campaigns and elevate their brand presence.
Together with Pracedo, Axelera AI embarked on a transformative journey to redefine the synergy between marketing and sales. In harnessing the capabilities of Salesforce Sales Cloud and Marketing Cloud Account Engagement, Axelera AI found these tools to revolutionalise their data use, dismantling silos, enhancing data integration, and paving the way for a holistic, efficient journey that not only met but exceeded the aspirations of their diverse clientele.
With Salesforce Sales Cloud and Marketing Cloud Account Engagement seamlessly integrated, Axelera AI gains a comprehensive, 360-degree view of their customers, empowering them with invaluable insights and driving personalised interactions.
Integrations with LinkedIn and Outlook turbocharged efficiency across Axelera AI's operations, ensuring every interaction is seamless and productive, from prospecting to closing deals.
By leveraging DocuSign Gen for Salesforce, Pracedo streamlined Axelera AI's quoting process within Salesforce, eliminating bottlenecks and expediting deal closures with unparalleled ease.
Salesforce Sales Cloud revolutionised Axelera AI's sales process, providing intuitive guidance and support at every step, ensuring swift adoption and maximum efficiency.
B2BMA dashboards elevate Axelera AI's data insights to new heights, enabling precise revenue forecasting and empowering informed decision-making at every turn.
With Marketing Cloud Account Engagement's arsenal of personalisation tools, Axelera AI unlocks the potential for skyrocketing lead conversions, driving growth and success in every campaign.
Managing Director, The Netherlands
“This transition to Salesforce addresses Axelera’s need for a system that offers scalability and flexibility, while also aligning with their strategic goals of insight-driven decision-making and personalised customer interactions.”
By integrating Salesforce, Axelera is strategically overcoming its previous challenges of data silos and a lack of actionable insights. This pivotal move towards Salesforce marks a significant leap in aligning their marketing and sales efforts, propelling the organisation into a new era of growth and operational efficiency. It’s a testament to their aim to fully harness data for streamlined and personal sales, targeted campaigns and heightened customer engagement.
With their new CRM system in place, Axelera AI has experienced a surge in efficiencies across the board, allowing them to accomplish more with fewer resources, propelling them toward their goals with newfound agility.
Armed with deeper analytical capabilities, Axelera AI now navigates their growth trajectory with precision and responsiveness, leveraging insightful data to adapt dynamically to evolving market demands and opportunities.
The implementation of Marketing Cloud Account Engagement has allowed Axelera AI to unleash the full potential of their marketing efforts. Automation and personalisation techniques empower them to swiftly close leads, driving conversion rates skyward.
The integration of LinkedIn Sales Navigator into Salesforce seamlessly merges vital LinkedIn insights with Axelera AI's existing sales activities, providing a comprehensive platform for nurturing leads and driving sales success.
By consolidating marketing and sales data, LinkedIn insights, and quote generation capabilities within Salesforce, Axelera AI now enjoys a unified, panoramic view of its business landscape. Every aspect of their operations is interconnected, fostering synergy and efficiency across the organisation.
Technetix envisioned a future where challenges are resolved by implementing a global CRM platform with greater scalability and more possibilities than their current CRM provider, including an unified way to create and send out quotations.
Axelera, Gaining a Unified Approach to Marketing & Sales The challenge Axelera The Power of Unison Download Printable Case Study Axelera AI is passionate about
Genmark recognised that their reliance on manual processes constrained their growth potential. Realising this, they seized an opportunity to modernise their lead-to-order process in preparation for future scalability.
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