Collabera Digital Acquires Pracedo to Accelerate Digital Transformation with Salesforce


UK-based Salesforce specialist Pracedo to join with Collabera Digital. Creates new force for clients seeking platform economy technology and talent transformation.

London, the United Kingdom, 03 April 2023


Collabera Digital announces today that it has entered into a definitive agreement to acquire Pracedo, a leading London-based Salesforce consulting and implementation partner. By joining together, Collabera Digital now strengthens the ability to deliver platform-economy Salesforce solutions to clients in Europe and Asia.


 “We are thrilled to be joining forces with Pracedo, to serve our current and future clients seeking the agility and transparency Salesforce provides,” said Mehul Shah, Founder and Managing Director of Collabera Digital. “We presently serve clients all over the world seeking to thrive in an economy that runs on platforms like Salesforce. With our combined capabilities, we can now help clients accelerate with Salesforce advisory and implementation as we augment our existing services related to data, consumer experience, and software engineering.” 


Andrew Diaper, Executive Vice President & Head of UK & Europe, Collabera Digital said, “This acquisition brings Collabera Digital closer to its goal of becoming a leading full service digital transformation services provider.  It expands our capabilities in the Salesforce ecosystem, and together with Pracedo, Collabera Digital customers can unlock the best-in-class consulting services and gain access to the premier CRM platform, that will revolutionize their business operations”.


Founded in 2010, Pracedo is a leader in Salesforce consulting and implementation with a focus in delivering customers engagement-to-cash Salesforce solutions. With offices in London, Melbourne, Brisbane, Amsterdam, and Belgrade, Pracedo has grown to become one of the top accredited Salesforce partners in Europe and the UK. They were awarded the Salesforce Innovation award and named a Community Impact Partner in 2021. Pracedo’s experienced leadership will continue to drive the business from their headquarters in London.


Pracedo’s Founder & CEO, Matthew Schutz, said, “We are thrilled to be joining with Collabera Digital. We see this move as a major next step on our shared path to expansion and better value for clients. By combining forces, Collabera Digital and Pracedo can deliver unparalleled digital transformation solutions with Salesforce to customers around the world. We are devoted to expanding the Salesforce ecosystem and building customer-centric solutions to help clients achieve success.”

About Collabera Digital

Collabera Digital engineers the next generation of solutions to power tech-forward organizations accelerate their digital journeys.  Our digital engineering capabilities in data, analytics, cloud, automation, and cybersecurity, coupled with a strong foundation in talent transformation and advisory & architecture, fosters continuous innovation and transformation, helping clients stay ahead in the digital curve.  With our client-first and collaborative approach, we deliver solutions that are tailor-made through speed and agility. 


Established in 2010 and over 25 offices in 11+ countries across APAC & Europe, we cater to 300+ clients, including Fortune 500 companies.  Supported by 10,000+ professionals, we are a team of innovators and thinkers who chase excellence as much in the process as we do in the result.

For more information, visit

About Pracedo

Pracedo is an award-winning Summit (Platinum) Salesforce Consulting Partner that delivers innovative Salesforce implementations to forward-thinking customers.

With over a decade of experience focused on Salesforce, we work with our customers to unlock the platform’s power through tailored implementations that facilitate achieving business goals and ambitions. Our team of certified Salesforce consultants globally provides a tailored consultancy service, drawing the breadth and depth of knowledge earned from over 1000 projects across our various locations in London, Melbourne, Brisbane, Amsterdam, and Belgrade.

Pracedo specialises in Digital Transformation and Change Management. Implementations and customisations include: Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement, Salesforce Revenue Cloud, Salesforce Experience Cloud and Salesforce Nonprofit Cloud.

For more information, visit


Vinutha Naik

Global Marketing Head

+91 97313 39000


Jess Thompson

Group Senior Marketing Manager

+44 (0)203 510 0910

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