Consumer engagement has never been a bigger challenge for Media Companies, who have to constantly adapt to new content consumption habits.
Modern audiences have evolved into discerning consumers, actively searching for content that resonates with their individual interests, values, and watching preferences. This transformative shift in viewer behaviour has necessitated content creators and distributors to recalibrate their strategies, leading to a wide-scale transformation in video consumption patterns.
Consequently, we’ve witnessed a huge upswing in niche content, including web series, short films, and documentaries meticulously tailored to cater to distinct audience segments. In addition, viewers are embracing video content in novel ways, whether binge-watching entire seasons in a single sitting or consuming easily digestible bite-sized content.
In the evolving landscape of digital media consumption, the attention span of Generation Z and Millennials is shrinking due to the prevalence of short video content from platforms like TikTok, initially pioneered by YouTube Shorts. This trend presents a twofold challenge and opportunity for global media businesses.
Opportunity:
Challenge:
As the attention dynamics of these generations continue to evolve, media businesses must adapt to this changing landscape, finding innovative ways to inform, engage and personalise their audience’s experience across channels.
Shifting consumer habits and content consumption is transforming media companies into streaming-first providers, but outdated technology can hinder their competitiveness. To stay ahead, media companies must address:
Adding to the complexity, streaming platforms now require profitability, making efficiency crucial. This underscores the need to reevaluate the disjointed supply chain, which has been observed to exacerbate these challenges.
Achieving speed and efficiency to address these challenges requires breaking down operational silos. A cloud-centric, unified supply chain offers several benefits:
Creating a global, integrated cloud supply chain saves time, reduces churn, and maximises profits.
Media businesses must undergo rapid transformation to boost sales revenue. This transformation should be supported by solutions that prioritise personalisation through data-driven insights. However, with lengthy in-house cloud projects being impractical, partnering with experienced technology providers to streamline and fasten the transition is the only solution for success.
Salesforce Media Cloud empowers businesses to adapt, grow, and thrive in a rapidly changing media landscape. It’s not just a solution; it’s a strategy for futureproofing media businesses.
1. Seamless Connectivity:
2. Enhanced Customer Experience:
3. Data-Driven Insights:
4. Competitive Edge:
These capabilities demonstrate how Media Cloud can address the unique challenges media organisations face, helping them navigate the dynamic and competitive media industry.
As a beacon of innovation in the media industry, Salesforce Media Cloud offers a transformative solution that sets the pace for future success. As we navigate the dynamic landscape of media consumption, it’s evident that those who harness the power of Salesforce Media Cloud are better positioned to outperform their competitors, while others risk falling behind.
Salesforce Media Cloud redefines the rules of engagement by seamlessly allowing media companies to launch, monetise and automate media experiences in a unified, cloud-native solution. This level of integration is not just a luxury; it’s necessary in an era when viewer demands are ever-evolving, and profitability is the ultimate benchmark of success.
The key to staying relevant and competitive is adapting swiftly to changing consumer habits, efficiently entering new markets, and leveraging data-driven insights for personalised content recommendations. Salesforce Media Cloud empowers media companies to achieve these goals with ease.
In a time when the media industry demands forward-thinking strategies, Salesforce Media Cloud emerges as the definitive answer, offering not just a technology solution, but a pathway to securing a prominent position in the future of media. Harness its power, or risk being left behind – the choice is clear for media companies seeking sustained success and growth in this rapidly evolving sector.
_
Pracedo is an award-winning Summit (Platinum) Salesforce Consulting Partner that delivers innovative Salesforce implementations to forward-thinking customers.
With over a decade of experience focused on Salesforce, we work with our customers to unlock the platform’s power through tailored implementations that facilitate achieving business goals and ambitions. Our talented team of over 80 Salesforce professionals globally means that Pracedo offers a boutique consultancy experience, delivered locally to you, with the breadth and depth of knowledge earned from delivering over 1000 projects across our locations in London, Melbourne, Brisbane, Amsterdam, and Belgrade.
Implementations and customisations include: Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement, Salesforce Revenue Cloud, Salesforce Experience Cloud and Salesforce Nonprofit Cloud.
Discover The Impact Of Pracedo
Create meaningful onboarding experiences with Pardot and Community Cloud…
Streamline processes on a single, central platform to engage and nurture partner sales…
Address: Level 2, 70 Mark Lane, London, EC3R 7NQ, UK
Phone: +44 (0)203 510 0910
Address: Suite 11.01, Level 11, 60 Castlereagh Street
Sydney, NSW 2000, Australia
Email: ask@pracedo.com
Our impact resonates globally as a Salesforce Summit Partner, with a vibrant presence in London (UK), Amsterdam (The Netherlands) and Melbourne (Australia). This footprint allows us to bring our innovative solutions and strategic partnerships across continents. In these key cities, we leverage local insights and global trends to empower organisations worldwide, embodying our commitment to creating a lasting, positive change in the Salesforce ecosystem.
Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement, Salesforce Data Cloud, Salesforce Sales Cloud, Salesforce CPQ, Salesforce Service Cloud, Salesforce Einstein, Salesforce Revenue Cloud, Salesforce Nonprofit Cloud.
Technology, Media, FinTech, Built Environment, Education, Financial Services, Travel, Business Services, Manufacturing, Retail, Hospitality, Technology, Nonprofit and many more…
We’re not just Salesforce Consultants; we’re innovators committed to boosting revenue with transformative solutions. We specialise in Salesforce Consulting, Salesforce Implementations, MuleSoft and custom integrations and Salesforce Managed Services.
Our holding company, Ascendion is a global, leading provider of AI-first software engineering services, delivering transformative solutions across North America, APAC, and Europe. Headquartered in New Jersey, Ascendion combines technology and talent to deliver technical debt relief, improve engineering productivity solutions, and accelerate time to value, driving clients’ digital journeys with efficiency and velocity. Guided by “Engineering to the power of AI” [Engineering AI] methodology, Ascendion integrates AI into software engineering, enterprise operations, and talent orchestration, to address critical challenges of trust, speed, and capital.
© Copyright Pracedo: Summit Salesforce Consulting Partner serving EMEA and APAC