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How to audit Salesforce Marketing Cloud Account Engagement

How to audit Salesforce Marketing Cloud Account Engagement

In today’s fast-paced digital landscape, optimising your technology stack is crucial for business success. Just as regular spring cleaning refreshes your home, a thorough audit of your Salesforce Marketing Cloud Account Engagement (formerly Pardot) platform can unlock hidden potential and drive better results.

How Tech Firms Navigate the Complexities of Modern Sales

How Tech Firms Navigate the Complexities of Modern Sales

In today’s fast-paced, hyper-competitive business landscape, the sales function has evolved from a transactional role to a strategic one. Companies are grappling with increasingly complex sales cycles and customer retention. For software companies, these challenges are particularly acute.

IOS 18 EMAIL PIC salesforce consulting paertner

iOS 18: A Huge Shift for Email Marketing

Apple’s anticipated iOS 18 update is poised to dramatically reshape the mobile landscape, not just for email but for all app interactions. Rumour has it that the inclusion of both AI-driven email summarisation directly on the phone’s lock screen and a new “priority notifications” feature could fundamentally alter how users engage with their devices.

Can AI Save Customer Service?

Customer service is in crisis. A recent study found that 60% of customers say they have switched companies due to poor service. Long wait times, impersonal interactions, and a general sense of dissatisfaction have become the norm for countless consumers. To back this up, 77% of consumers say inefficient customer experiences detract from their quality of life. As technology continues to advance at breakneck speed, customer expectations are soaring. But can artificial intelligence be the saviour of customer service?

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IOS 18 EMAIL PIC salesforce consulting paertner

iOS 18: A Huge Shift for Email Marketing

Apple’s anticipated iOS 18 update is poised to dramatically reshape the mobile landscape, not just for email but for all app interactions. Rumour has it that the inclusion of both AI-driven email summarisation directly on the phone’s lock screen and a new “priority notifications” feature could fundamentally alter how users engage with their devices.

Can AI Save Customer Service?

Customer service is in crisis. A recent study found that 60% of customers say they have switched companies due to poor service. Long wait times, impersonal interactions, and a general sense of dissatisfaction have become the norm for countless consumers. To back this up, 77% of consumers say inefficient customer experiences detract from their quality of life. As technology continues to advance at breakneck speed, customer expectations are soaring. But can artificial intelligence be the saviour of customer service?

Why Traditional Forecasting Fails Modern Manufacturing

The manufacturing industry is in the midst of a perfect storm. Customer demands are evolving at breakneck speed, leaving traditional forecasting methods floundering in the wake of change. This reliance on outdated practices, heavily dependent on historical data and manual processes like spreadsheets, is proving inadequate. A telling statistic reveals this disconnect: only 57% of manufacturing salespeople are confident in their company’s ability to adapt to a shifting market. This lack of confidence exposes the fundamental flaw – traditional forecasting is a playbook for a bygone era.

Salesforce media cloud salesforce partner

Can Salesforce Level the Attention Economy?

The media landscape is undergoing a metamorphosis, unlike anything we’ve seen before. Attention spans are shrinking, audiences are fragmenting, and traditional revenue streams are drying up. Legacy systems are ill-equipped to handle this digital storm.

Technical Debt Salesforce Health Check Salesforce consultancy amsterdam, london, brisbane

Why Tackling Salesforce Technical Debt is Your Key to Success

Don’t dive headfirst into your next Salesforce upgrade without checking the engine! A healthy org is key to a smooth implementation and achieving your desired functionality. Technical debt, even in the most well-maintained Salesforce instances (yes, even ours!), is a natural by-product of adapting to ever-changing business needs on this versatile platform. The good news? It’s manageable!