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Transforming Customer Service with Salesforce’s Agentforce: Why It’s a Game-Changer for CX

Transforming Customer Service with Salesforce’s Agentforce: Why It’s a Game-Changer for CX

In today’s customer-centric landscape, delivering exceptional service is non-negotiable. Traditional customer service methods struggle to keep up with rising expectations for efficiency, personalisation, and availability. Salesforce’s Agentforce is an AI-driven platform designed to address these challenges. By enabling 24/7 support, streamlining inquiries, and providing real-time data access.

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How to audit Salesforce Marketing Cloud Account Engagement

How to audit Salesforce Marketing Cloud Account Engagement

In today’s fast-paced digital landscape, optimising your technology stack is crucial for business success. Just as regular spring cleaning refreshes your home, a thorough audit of your Salesforce Marketing Cloud Account Engagement (formerly Pardot) platform can unlock hidden potential and drive better results.

How Tech Firms Navigate the Complexities of Modern Sales

How Tech Firms Navigate the Complexities of Modern Sales

In today’s fast-paced, hyper-competitive business landscape, the sales function has evolved from a transactional role to a strategic one. Companies are grappling with increasingly complex sales cycles and customer retention. For software companies, these challenges are particularly acute.